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- Design marketing materials. Create graphics for social media, product packaging, websites, and advertisements that align with brand identity. - Collaborate with team members. Work closely with copywriters, creative directors, and marketing teams to ensure cohesive visual concepts. - Utilize graphic design software. Develop designs using tools like Photoshop, InDesign, and Adobe Creative Suite. - Incorporate typography and color theory. Use fonts, design principles, and color schemes to enhance the appeal of marketing materials. Maintain brand guidelines. Ensure consistency across all visual designs to build a strong brand identity. - Develop visual concepts. Brainstorm and execute ideas that align with the company’s goals and target audience. - Adapt designs for various mediums. Tailor visuals for digital platforms, print, and multimedia projects. - Meet deadlines. Manage time effectively to deliver high-quality designs on schedule. - Stay updated on design trends. Research industry trends to integrate modern and innovative styles into projects.