
Executive, Digital Marketing
RM 4,000 - RM 6,000 / month
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JOB SUMMARY
- Provide a ‘whole of university’ approach to developing a digital marketing strategy;
- Employ “growth-hacking” marketing strategies to increase return-on-marketing investment;
- Explore new and innovative ways of increasing quality leads for the Student Recruitment team; and
- Manage and analyse data in the CRM to make decisions about lead generation campaigns.
- Responsible for leading and implementing the development of marketing campaigns based on defined and agreed-upon objectives.
- Responsible to drive SEO, SEM campaigns.
- Responsible to drive the implementation of sponsored tactical online campaign.
- Responsible for the operations and management of the University’s websites and all digital platforms related to Marketing and Student Recruitment.
JOB REQUIREMENTS
- A Bachelor’s degree in a relevant discipline from a recognised institution with at least three (3) years of relevant work experience. Master’s degree holders in relevant discipline can be considered.
- Minimum of three (3) years of relevant working experience- including in managing a WordPress website, programming / software engineering and design software like Adobe Photoshop.
- Demonstrated capability in planning, implementing and managing Search Engine Marketing campaigns on Google and Social Media Marketing on Facebook, Instagram, Twitter, and LinkedIn.
- Demonstrated competency in using Analytics software like Google Analytics and Google Tag Manager.
- Demonstrated proficiency in creating marketing analytics reports.
- Demonstrated competency in growing e-mail marketing lists and planning, implementing and managing e-mail marketing campaigns.
- Demonstrated proficiency in Search Engine Optimisation.
- Good communication skills, in written and spoken English and Bahasa Malaysia
- Demonstrated competency in community management and content creation for social media platforms across Facebook, Twitter, YouTube, Instagram and LinkedIn.
- Three (3) years of relevant work experience with digital marketing certifications from reputable organisations such as Google.
- Knowledge of the Malaysian education system and an understanding of the key issues relating to the marketing
Job Type: Full-time
Pay: RM4,000.00 - RM6,000.00 per month
Schedule:
- Monday to Friday
Work Location: In person