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What is JavaScript?

JavaScript is like the magic behind making websites interactive. Basically, it makes Epicareer more enjoyable and engaging.
How do i turn this on?
Find tutorial for your browser below :
  1. Make sure the webpage is open.
  2. In the Safari app on your Mac, choose Safari > Preferences, then click Security.
  3. Make sure the Enable JavaScript checkbox is selected.
  4. Click Websites.
  5. On the left, click Content Blockers.
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  7. On the left, click Pop-up Windows.
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  2. Click. then Settings.
  3. Click Privacy and Security.
  4. Click Site settings.
  5. Click JavaScript.
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  4. Scroll down and click on JavaScript.
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Visit Site here
  1. Go to Settings.
  2. Click Advanced in the left sidebar, and click Privacy & security.
  3. Under Privacy and security, click Site settings.
  4. Click JavaScript.
  5. At the top, turn on or off Allowed (recommended).
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Jobs or company...

Manager, CRM & Campaign

Salary undisclosed
Checking job availability...
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Job Overview:

We are looking for a strategic and data-driven CRM & Campaign Manager to lead our member retention and reactivation initiatives. This role is responsible for designing, executing, and optimizing multi-channel campaigns that enhance customer engagement, reactivate inactive members, and maximize Customer Lifetime Value (CLTV). The ideal candidate will have strong SQL skills, experience in data-driven segmentation, and a passion for leveraging insights to optimize customer journeys and win-back strategies.

Key Responsibilities:

1. Member Reactivation & Retention Strategy

  • Develop and implement targeted reactivation campaigns to re-engage lapsed members and encourage repeat transactions.

  • Identify key drop-off points in the customer journey and implement lifecycle nurture campaigns to reduce churn.

  • Leverage CLTV modeling and behavioral analytics to refine engagement strategies and improve retention rates.

  • Work closely with data teams to segment high-potential members and create dynamic, personalized retention strategies.


2. Campaign Execution & Optimization

  • Design, execute, and manage multi-channel campaigns (email, push notifications, in-app, WhatsApp) to drive engagement and reactivation.

  • Utilize SQL to extract, analyze, and segment customer data for hyper-personalized targeting.

  • Run A/B and multivariate tests to refine campaign effectiveness and drive higher engagement.

  • Optimize member journeys using automation and AI-driven personalization.


3. Pre- & Post-Campaign Analysis

  • Conduct pre-campaign analysis, including audience sizing, segmentation, and performance forecasting.

  • Track, measure, and report on campaign performance using SQL, Google Analytics, and BI tools.

  • Provide actionable insights to improve conversion rates and retention KPIs.

  • Work closely with marketing, product, and commercial teams to continuously optimize engagement efforts.


4. CRM Platform & Data Management

  • Oversee CRM and marketing automation tools to ensure best practices in campaign execution.

  • Maintain and improve data hygiene and segmentation accuracy within CRM platforms.

  • Collaborate with engineering and data teams to enhance CRM infrastructure and data accessibility for marketing campaigns.


5. Stakeholder Collaboration & Marketing Calendar

  • Align CRM and reactivation campaigns with broader business goals and marketing initiatives.

  • Work closely with commercial, product, and marketing teams to ensure a seamless customer experience.

  • Manage the marketing calendar for retention and reactivation efforts across all touchpoints.

Qualifications & Skills:

  • Bachelor’s degree in Marketing, Data Science, Business, or a related field.

  • 5+ years of experience in CRM, lifecycle marketing, or campaign management, with a strong focus on reactivation and retention.

  • Proficiency in SQL for customer segmentation, campaign tracking, and performance analysis.

  • Hands-on experience with CRM and marketing automation tools (Salesforce, Braze, HubSpot, Iterable).

  • Strong analytical skills with expertise in pre- and post-campaign analysis and data visualization tools (Google Analytics, Power BI, Tableau).

  • Experience in managing CLTV growth strategies, segmentation models, and automated customer journeys.

  • Expertise in A/B testing, personalization, and behavioral-driven engagement strategies.

  • Strong project management skills with the ability to coordinate across multiple teams and prioritize campaigns effectively.


Preferred:

  • Experience in loyalty, fintech, e-commerce, or travel industries.


We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.