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Strategic Planning & Campaign Management
- Develop and execute marketing strategies to boost footfall, drive revenue, and enhance brand visibility in Malaysia.
- Plan and implement targeted marketing campaigns across digital, social media, and on-ground events, tailored .
Brand Management
- Strengthen brand identity by ensuring consistent messaging and visuals across all platforms.
- Maintain alignment of all marketing materials with the brand’s vision and values.
Digital Marketing & Customer Engagement
- Oversee and manage social media channels (Facebook, Instagram, TikTok) by creating engaging content, responding to followers, and analyzing engagement metrics.
- Lead online promotions, loyalty programs, and customer engagement initiatives to foster brand loyalty.
Partnerships & Collaborations
- Work with malls, event organizers, influencers, and other partners to promote arcade events and activities.
- Identify and capitalize on sponsorship and cross-promotional opportunities.
Customer Insights & Market Research
- Conduct market research to analyze customer preferences and behavior within the arcade and entertainment industry.
- Collect and evaluate customer feedback to refine marketing efforts and enhance the overall arcade experience.
Performance Tracking & Reporting
- Monitor, analyze, and report on key marketing performance metrics such as ROI, campaign reach, and footfall impact.
- Use data-driven insights to optimize marketing strategies and improve effectiveness.
Budget Management
- Manage the marketing budget efficiently, maximizing impact while maintaining cost-effectiveness.
- Assess the cost-effectiveness of campaigns and make necessary adjustments.
Event Planning & Execution
- Plan and execute on-ground events, including arcade tournaments, seasonal promotions, and special celebrations to attract and engage customers.
Team Collaboration & Leadership
- Work closely with the operations team to align marketing strategies with business objectives.
- Mentor and guide junior marketing staff, if applicable.
Innovative Marketing Strategies
- Stay updated on industry trends and creative marketing approaches to enhance brand visibility, customer engagement, and market presence.
Requirement:
- familiar with Arcade/gaming industry
- Working Hours: Mon-Fri 10am-7pm
Job Types: Full-time, Permanent
Pay: RM6,500.00 - RM7,500.00 per month
Schedule:
- Afternoon shift
- Day shift
Language:
- Mandarin (Preferred)
- English (Preferred)
Work Location: On the road