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Marketing Manager

RM 6,500 - RM 7,500 / month

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Strategic Planning & Campaign Management

  • Develop and execute marketing strategies to boost footfall, drive revenue, and enhance brand visibility in Malaysia.
  • Plan and implement targeted marketing campaigns across digital, social media, and on-ground events, tailored .

Brand Management

  • Strengthen brand identity by ensuring consistent messaging and visuals across all platforms.
  • Maintain alignment of all marketing materials with the brand’s vision and values.

Digital Marketing & Customer Engagement

  • Oversee and manage social media channels (Facebook, Instagram, TikTok) by creating engaging content, responding to followers, and analyzing engagement metrics.
  • Lead online promotions, loyalty programs, and customer engagement initiatives to foster brand loyalty.

Partnerships & Collaborations

  • Work with malls, event organizers, influencers, and other partners to promote arcade events and activities.
  • Identify and capitalize on sponsorship and cross-promotional opportunities.

Customer Insights & Market Research

  • Conduct market research to analyze customer preferences and behavior within the arcade and entertainment industry.
  • Collect and evaluate customer feedback to refine marketing efforts and enhance the overall arcade experience.

Performance Tracking & Reporting

  • Monitor, analyze, and report on key marketing performance metrics such as ROI, campaign reach, and footfall impact.
  • Use data-driven insights to optimize marketing strategies and improve effectiveness.

Budget Management

  • Manage the marketing budget efficiently, maximizing impact while maintaining cost-effectiveness.
  • Assess the cost-effectiveness of campaigns and make necessary adjustments.

Event Planning & Execution

  • Plan and execute on-ground events, including arcade tournaments, seasonal promotions, and special celebrations to attract and engage customers.

Team Collaboration & Leadership

  • Work closely with the operations team to align marketing strategies with business objectives.
  • Mentor and guide junior marketing staff, if applicable.

Innovative Marketing Strategies

  • Stay updated on industry trends and creative marketing approaches to enhance brand visibility, customer engagement, and market presence.

Requirement:

  • familiar with Arcade/gaming industry
  • Working Hours: Mon-Fri 10am-7pm

Job Types: Full-time, Permanent

Pay: RM6,500.00 - RM7,500.00 per month

Schedule:

  • Afternoon shift
  • Day shift

Language:

  • Mandarin (Preferred)
  • English (Preferred)

Work Location: On the road