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Head of Branding/Marketing (HOD)

Salary undisclosed

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Job Specifications:

1. Brand Strategy & Marketing Leadership
  • Develop, implement, and oversee the overall brand strategy, ensuring alignment with company’s global vision and Malaysia’s market dynamics.

  • Plan and execute multichannel marketing strategies that integrate digital, social media, offline channels, and marketing automation to drive brand awareness and consumer engagement.

  • Lead and manage the Brand Team, ensuring innovative, high-quality output across all marketing initiatives.

2. Digital & Performance Marketing
  • Develop and implement data-driven digital marketing strategies, focusing on lead generation, brand affinity, and user acquisition.

  • Plan and execute SEO/SEM, website content, social media, email marketing, SMS/WhatsApp campaigns, and webinars to maximize reach and engagement.

  • Manage paid marketing strategies, including setting targets, measuring performance, and optimizing campaigns based on analytics.

3. Integrated Marketing Campaigns & Events
  • Plan and implement integrated marketing strategies to drive participation in marketing campaigns, product launches, exhibitions, and consumer engagement events.

  • Oversee the creative development and execution of tactical marketing campaigns, ensuring alignment with brand identity and business objectives.

  • Analyze post-campaign performance and optimize future campaigns based on insights.

4. Public Relations & Brand Communication
  • Manage all corporate communications, PR activities, and media relations, including planning press conferences, preparing press releases, and coordinating media coverage.

  • Oversee the creation of compelling marketing content, copywriting, and visual materials across both digital and traditional platforms.

5. Budgeting & Resource Management
  • Develop and manage the annual marketing and communication budget, ensuring cost-effective execution and achievement of project milestones.

  • Monitor and optimize marketing spend to maximize ROI and brand impact.

6. Leadership & Team Development

  • Lead, mentor, and inspire the Branding Team, fostering a high-performance and results-driven culture.

  • Provide guidance on goal setting, professional development, and team scaling to support business growth.

  • Drive collaboration across departments, including sales, product, and regional HQ teams, to align branding initiatives with business objectives.

Key Requirements:

Experience: Minimum 5-8 years in brand management, marketing, or related roles, preferably in the smartphone, consumer electronics, or tech industry. (Age : 30+, below 42)
Industry Knowledge: Strong understanding of Malaysia’s smartphone market trends, Gen Z & millennial consumer behavior, and digital marketing landscape.
Proven Track Record: Experience leading successful branding campaigns, influencer marketing, and community engagement strategies.
Analytical Mindset: Data-driven approach to branding, with expertise in market research and consumer insights.
Leadership Skills: Strong team management, stakeholder collaboration, and decision-making abilities.
Language Proficiency: Fluent in English and Bahasa Malaysia; Mandarin is an advantage.