Senior Content Strategist

Key Responsibilities Content Creation & Execution: • Create, edit, and manage a variety of content including: o Social media posts (Meta, LinkedIn, TikTok). o Blog articles and website copy (SEO-optimized). o Newsletters, EDMs, and thought leadership content. o Marketing materials, PR articles, and case studies. • Collaborate with designers and performance marketers to develop engaging visuals and compelling copy. Content Strategy & Planning: • Develop and oversee a comprehensive content calendar for various brands, ensuring alignment with overall business goals. • Establish clear brand voice and messaging guidelines for each brand to ensure consistency across all communications. • Identify key content opportunities (such as SEO, social media, EDMs, paid ads) to maximize brand visibility and engagement. • Repurpose content across multiple platforms and brands to enhance efficiency and effectiveness. Day-to-Day Activities: • Content Planning & Execution: Manage the content calendar and produce written content such as blog posts and social media updates. • SEO & Performance Review: Analyze content performance, adjusting strategies based on results to optimize engagement and reach. • Collaboration & Feedback: Work closely with designers, marketers, and other stakeholders to refine content and ensure it meets business objectives. • Automation & Optimization: Schedule and repurpose content for various platforms, ensuring smooth workflow and maximum impact. • Market Research & Trend Analysis: Stay informed about industry trends, competitors, and regulatory changes to ensure content relevance and effectiveness. Requirements • 5+ years of experience in content marketing, ideally within financial services, fintech, or multi-brand environments. • Ability to manage multiple brands, tones, and target audiences (both B2B and B2C). • Proven experience creating diverse content types, including SEO-driven blogs, ad copy, social media posts, EDMs, and thought leadership pieces. • Familiarity with content automation tools, AI writing assistants, and social media scheduling platforms. • Strong writing, editing, and storytelling skills with a focus on maintaining brand consistency. • Knowledge of regional differences between Singapore and Malaysia (preferred). • Excellent time management and prioritization skills to handle a high volume of content. • Ability to work independently while collaborating effectively with cross-functional teams. Interested candidates who wish to apply for the advertised position, please click on the APPLY button below or send in your updated resume EA License No: JTKSM 1520 Reg. No.: R24120209 For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.