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Assistant Marketing Manager

RM 6,000 - RM 8,500 / month

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    • Collaborate with the marketing manager to develop and implement marketing plans that align with the company's goals.
    • Oversee the execution of marketing campaigns, ensuring they are delivered on time and within budget.
    • Manage and mentor the marketing team, setting clear objectives, and providing ongoing feedback and support. Ensure the team has the resources and guidance needed to succeed.
    • Work closely with other departments, such as sales, business development, and customer service, to ensure marketing strategies are integrated and support overall business objectives.
    • Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising. Analyze digital campaign performance and adjust strategies to improve engagement and ROI.
    • Direct the development of a multi-channel content strategy, leveraging data and analytics to produce highly targeted content that engages diverse audience segments and supports the customer journey from awareness to conversion.
    • Champion the exploration and adoption of cutting-edge marketing techniques and technologies, including AI-driven analytics, programmatic advertising, and virtual or augmented reality experiences to enhance brand interaction.
    • Conduct market research to gather insights on customer behavior, preferences, and trends.
    • Analyze competitor strategies to identify opportunities for differentiation and growth.
    • Utilize advanced analytics and business intelligence tools to derive actionable insights from campaign data, guiding strategic decisions and continuously improving marketing effectiveness and efficiency.
    • Lead initiatives to map and optimize the customer journey, ensuring a seamless and engaging experience across all touchpoints, with a focus on personalization and customer satisfaction.
    • Monitor the marketing budget, ensuring resources are allocated efficiently to maximize impact.
    • Negotiate with vendors and manage contracts to support marketing efforts.
    • Other ad hoc tasks as assigned by management from time to time.