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1) Developing and implementing a marketing strategy to drive the business forward. 2) Analyzing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends. 3) Adjusting the marketing plan and formulating unique insights to better understand the consumer and contribute towards the overall business strategy. 4) Providing tools and materials for the effective functioning of the sales team 5) Advising on the development of the corporate brand. 6) Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company’s marketing efforts. 7) Building strong relationships with managers across the business. 8) Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources