Marketing Manager

Love A Loaf Bakery is seeking a dynamic and results-driven Marketing Manager to lead the development and execution of our marketing campaigns. The ideal candidate will have a strong background in both digital and offline marketing strategies, with a focus on driving brand growth and customer engagement across various platforms. We are looking for: MARKETING MANAGER Other Benefits: 1) Skill Development 2) Insight into Industry 3) Networking 4) SOCSO (Social Security Organization) 5) EIS (Employment Insurance System) 6) Overtime Pay 7) Referral Fees 8) Free Buns & Beverage 9) Competitive Basic Salary 10) EPF Contributions 11) Medical Allowance 12) Seniority Rewards 13) Parents' Gratitude Allowance 14) Year End Bonus 15) Birthday Leave 16) Opportunity of Promotion Key Responsibilities: Develop and Execute Marketing Strategies: Plan, implement, and manage comprehensive marketing campaigns (both online and offline) to drive brand awareness, customer acquisition, and sales growth. Digital Marketing: Oversee online marketing efforts, including social media, email marketing, and paid advertising. Ensure consistent branding and messaging across all digital platforms. Content Creation: Collaborate with the creative team to produce engaging content for social media, websites, blogs, and other marketing materials. Offline Marketing: Manage traditional marketing channels, including print, outdoor advertising, events, and in-store promotions. Coordinate roadshows, pop-up stores, and other physical events. Monitor and Analyze Performance: Track the performance of marketing campaigns using key metrics and analytics tools. Provide insights and recommendations for optimization and future strategy. Market Research: Conduct research to identify market trends, target audiences, and competitors. Use data to refine marketing strategies and target campaigns effectively. Budget Management: Plan and manage the marketing budget to ensure cost-effective campaigns with a strong return on investment (ROI). Collaboration: Work closely with other departments (e.g., sales, product development, and operations) to align marketing initiatives with business objectives. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Minimum of 3-5 years of experience in marketing, with a focus on digital marketing. Proven experience managing successful online and offline marketing campaigns. Strong knowledge of digital marketing tools, including social media platforms, Google Analytics, SEO, SEM, and email marketing software. Excellent communication, leadership, and project management skills. Ability to analyze data and use insights to make informed decisions. Creative mindset with strong problem-solving abilities. Working Location: Love A Loaf Hub Working Address: No.1, Jalan Berek, 10450 Georgetown, Penang. Joining Date: As soon as possible Job Types: Full-time (5 Days Work) Salary: RM3,500.00 - RM6,000.00 per month