Epicareer Might not Working Properly
Learn More

Lead Generation Specialist

  • Full Time, onsite
  • Agensi Perkerjaan Bgc Group (Malaysia) Sdn Bhd
  • Kuala Lumpur, Malaysia
RM 2,000 - RM 5,500 / month

Checking job availability...

Original
Simplified

Key Responsibilities:

  • Identify and research ideal customer profiles and key decision-makers in target industries.
  • Develop outreach strategies using cold emails or other methods to generate new leads.
  • Craft personalised and high-converting email sequences for cold outreach and follow-ups, tailored to different audience segments.
  • Implement A/B testing and analyse performance metrics (open rates, click-through rates, reply rates) to optimise email effectiveness.
  • Ensure compliance with email marketing best practices (avoiding spam filters, GDPR considerations).
  • Leverage automation tools (e.g., Mailchimp) to scale and streamline outbound campaigns.
  • Continuously refine lead qualification criteria to increase conversion rates and improve sales pipeline quality.
  • Collaborate with sales teams to align messaging, audience segmentation, and outreach strategies.
  • Stay updated on industry trends, sales automation tools, and outbound marketing innovations to enhance prospecting efforts.

What We’re Looking For:

  • Min of 2+ years experience in B2B sales development, outbound marketing, or email marketing.
  • Proven track record in generating leads and converting prospects through cold email outreach in B2B business.
  • Good email copywriting skills—able to craft persuasive, concise, and engaging messages that drive responses.
  • Familiarity with CRM and sales engagement tools (e.g., Mailchimp) is a plus.
  • Highly self-motivated, organised, and resilient, thriving in a fast-paced sales environment
  • Experience in recruitment industry is a plus.

Job Type: Permanent

Pay: RM2,000.00 - RM5,500.00 per month

Benefits:

  • Dental insurance
  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Commission pay
  • Performance bonus