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Digital Marketing Executive

Salary undisclosed

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JOB SUMMARY - Provide a ‘whole of university’ approach to developing a digital marketing strategy; - Employ “growth-hacking” marketing strategies to increase return-on-marketing investment; - Explore new and innovative ways of increasing quality leads for the Student Recruitment team; and - Manage and analyse data in the CRM to make decisions about lead generation campaigns. - Responsible for leading and implementing the development of marketing campaigns based on defined and agreed-upon objectives. - Responsible to drive SEO, SEM campaigns. - Responsible to drive the implementation of sponsored tactical online campaign. - Responsible for the operations and management of the University’s websites and all digital platforms related to Marketing and Student Recruitment. JOB REQUIREMENTS - A Bachelor’s degree in a relevant discipline from a recognised institution with at least three (3) years of relevant work experience. Master’s degree holders in relevant discipline can be considered. - Minimum of three (3) years of relevant working experience- including in managing a WordPress website, programming / software engineering and design software like Adobe Photoshop. - Demonstrated capability in planning, implementing and managing Search Engine Marketing campaigns on Google and Social Media Marketing on Facebook, Instagram, Twitter, and LinkedIn. - Demonstrated competency in using Analytics software like Google Analytics and Google Tag Manager. - Demonstrated proficiency in creating marketing analytics reports. - Demonstrated competency in growing e-mail marketing lists and planning, implementing and managing e-mail marketing campaigns. - Demonstrated proficiency in Search Engine Optimisation. - Good communication skills, in written and spoken English and Bahasa Malaysia - Demonstrated competency in community management and content creation for social media platforms across Facebook, Twitter, YouTube, Instagram and LinkedIn. - Three (3) years of relevant work experience with digital marketing certifications from reputable organisations such as Google. - Knowledge of the Malaysian education system and an understanding of the key issues relating to the marketing