Head of Corporate Communications & Marketing

ROLES & RESPONSIBILITIES: This role leads corporate communications, PR, stakeholder engagement, and marketing, ensuring brand consistency and strategic alignment. It also provides oversight of creative agencies to enhance marketing effectiveness. Key Responsibilities: Corporate Communication, PR & Reputation Management: Develop and execute communication plans to engage government agencies, customers, media, community groups and within the group. Oversee media relations, press releases, and crisis communication and management, ensuring proactive corporate reputation management and risk mitigation. Develop and implement strategies to monitor public sentiment and respond effectively to reputational risks. Ensure consistent messaging across all communication platforms (including internal communication). Group Marketing & Branding: 1. Lead corporate and product marketing strategy, aligning campaigns with business goals and stakeholder engagement. 2. Provide strategic oversight to creative agencies, ensuring brand consistency across materials. 3. Monitor market trends, customer insights, and competitor activities to refine strategies. 4. Work with sales and leasing units to develop targeted marketing initiatives. 5. Track and measure marketing performance using key metrics. Naim Connect & Public Engagement: 1. Lead Naim Connect initiatives, including public talks, property-related programs, and B2B engagements etc to strengthen relationships with key stakeholders. 2. Organise physical engagement events, including corporate visits from industry leaders 3. Ensure these events contribute to lead generation, rapport-building with organisations, and content creation for social media. 4. Oversee corporate events (both internal and external), such as corporate retreats, town halls, private events with stakeholders, various employee engagement and CSR activities. Digital, Social Media & Internal Communications: 1. Oversee corporate digital presence and engagement, ensuring alignment with overall brand strategy. Establish key performance metrics for audience reach, engagement, and conversion across platforms. 2. Ensure Naim Connect aligns with branding and stakeholder communication. 3. Develop thought leadership initiatives to enhance executive visibility and corporate influence. Ensure internal communications support organisational alignment, including town halls, leadership messaging, and employee engagement strategies. 4. Make sure associated documents such as photos, storyline and other documents are up to date for the corporate and product marketing communications. Corporate Reporting & CSR: 1. Lead, manage and monitor the preparation of annual reports, executive presentations, corporate publications materials and various reports as requested by management in relation to corporate matters and communication. 2. Oversee and lead CSR programs and community engagement initiatives aligned with corporate values. Experience & Qualifications: 1. Education: Bachelor's degree in Communications, Marketing, PR, or Business; Master’s degree is a plus. 2. Experience: 10+ years in corporate communications, PR, marketing, with 5+ years in leadership. 3. Industry Background: Experience in property development, infrastructure, or public affairs is preferred. 4. Experience: corporate reporting, press and publication write up. 5. Marketing & Branding: Proven ability to develop and execute brand strategies and manage creative agencies. 6. Stakeholder Engagement: Strong ability to engage with government bodies, media, and customers. 7. Crisis Management: Experience in handling media relations and reputation management. 8. Digital Leadership: Expertise in digital marketing, social media, and thought leadership. 9. Team Leadership: Strong ability to manage cross-functional teams and external agencies. Key Success Metrics: 1. Growth in stakeholder engagement and partnerships. 2. Improved brand awareness and marketing impact. 3. Increased positive media coverage and PR effectiveness. 4. Growth in digital engagement and campaign ROI. 5. Measurable CSR and community impact. Perform any other duties as directed from time to time as required by the Management of Naim Group. Note: This job description is not exhaustive and may be subject to revisions or amendments at the discretion of the company.