Sales Manager

Job Description: Sales Manager - Wine and Beer Industry Responsibilities: Sales Strategy Development: Develop and execute sales plans to achieve company targets and market growth. Identify emerging markets, industry trends, and opportunities for expansion. Account Management: Build and maintain relationships with key accounts, distributors, and retail partners. Negotiate contracts, pricing, and promotional agreements. Provide exceptional customer service to maintain client satisfaction and loyalty. Team Leadership: Recruit, train, and manage a sales team. Set clear goals and provide performance feedback to team members. Motivate the team to achieve individual and collective sales targets. Market Analysis: Conduct market research to identify customer preferences and competitive products. Analyze sales data to monitor performance and inform decision-making. Product Knowledge: Develop a deep understanding of the company’s wine and beer offerings. Educate clients and the sales team about product features, pairings, and benefits. Sales Activities: Organize and participate in trade shows, tastings, and promotional events. Oversee merchandising and promotional campaigns to maximize visibility and sales. Ensure compliance with local alcohol laws and regulations. Reporting: Prepare regular sales reports and forecasts for senior management. Monitor budgets, expenses, and profitability metrics. Qualifications: Proven experience in sales, preferably in the wine, beer, or beverage industry. Strong leadership and team management skills. Excellent communication and negotiation abilities. Knowledge of the wine and beer market, including trends, products, and customer behavior. Familiarity with CRM software and sales reporting tools. Bachelor’s degree in Business Administration, Marketing, or a related field (preferred). Key Skills: Relationship-building and networking Sales planning and forecasting Market research and competitor analysis Leadership and team development Creativity in promotional strategies