EDUCATION COUNSELLOR/RECRUITMENT OFFICER

- Developing and implementing marketing strategies to promote programs and courses - Building and maintaining relationships with parents and students - Implementing marketing campaigns across various channels such as social media, email, etc - Preparing and delivering sales presentations or product information to potential student and parents - Analyzing the effectiveness of sales and marketing campaigns - Maintaining accurate, up to date records of sales and marketing activity, number students, etc - Developing and managing events, open days and webinars - Maintains accurate documentation of student’s progress toward their goals and next step in the college admission process - Create a resource-rich environment for students and teachers as it pertains to college readiness and educational and career planning - Collaborates with parents/guardians to assist student with educational and career planning - Follow up with students to verify any application issues, including discrepancies or missing information. Recruits students by developing alumni networks, visiting high schools and college admission events, arranging and leading campus tours, and initiating campaigns to induce students to attend the institution. Reviews prospective student applications and interviews prospective students. Follows up with students to verify any application issues, including discrepancies or missing information. Contacts applicant references to verify information included on resumes, letters of recommendation, and applications. Works collaboratively with other admissions counselors to review applicants, make final admissions decisions, and send out admissions offers. Conducts research, designs questionnaires for current students, analyzes questionnaire results, and leads focus groups to adjust recruiting strategies and materials. Maintains recruiting operations by following policies and procedures and reporting needed changes. Improves quality results by studying, evaluating, and re-designing processes and implementing changes. Updates job knowledge by participating in educational opportunities, reading professional publications, participating in professional organizations, and keeping current with legal guidelines and requirements. Maintains accurate documentation of students’ progress toward their goals and next steps in the college admissions process. Creates a resource-rich environment for students and teachers as it pertains to college readiness and educational and career planning. Collaborates with parents/guardians to assist students with educational and career planning.