Digital Marketing Executive

In this role you will: Plan, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and other channels to maximize ROI and meet key performance indicators (KPIs). Monitor, analyze, and report on campaign performance across search and digital marketing channels, providing insights on conversion rates, click-through rates, cost per acquisition, and other relevant metrics to improve campaign effectiveness. Work with cross-functional teams (content, design, video) to create high-performing ads, landing pages, and digital assets, ensuring they are optimized for SEO and usability across devices. Track tasks, manage timelines, and ensure smooth execution of marketing projects using project management tools while maintaining coordination with team members to meet deadlines and objectives. Manage ad spend across various brands and platforms, overseeing invoicing, payments, and billing processes to ensure budget alignment and financial control. Optimize digital assets such as text, graphics, and multimedia content for search engine optimization (SEO) and display across devices, ensuring the highest engagement and relevance. Review and refine ad copy, landing pages, and other digital assets to ensure clarity, engagement, and alignment with the overall digital marketing strategy. Act as a strategic partner to the Brand Manager, contributing ideas, insights, and innovative marketing strategies that complement broader marketing goals and sales channels. Conduct and manage online marketing initiatives, including paid ads, affiliate programs, sponsorships, email promotions, and social media campaigns, to drive traffic and conversions. Analyze web metrics like visits, time on site, page views, and revenue, providing actionable insights for optimization of digital marketing activities and website exposure. Collaborate with marketing staff to integrate digital strategies across channels, ensuring a unified approach to branding, sales, and customer engagement. BENEFITS A fair remuneration package including an attractive commission scheme. Career progression in a fast growing impact organisation. Work in an agile-driven environment alongside a diverse team who will support your job growth. Contribute directly to improving the lives of B40 communities, as a part of a #madetoimpact organisation. The opportunity to travel to Orang Asli communities and be a part of impact creation first-hand. QUALIFICATIONS 2–4 years of experience in digital/performance marketing Strong command of Meta Ads, Google Ads, and analytics tools Proven ability to manage campaigns across multiple brands Excellent collaboration and communication skills — you work well with designers, writers, videographers, and managers Highly organized, proactive, and performance-focused Bonus: Experience in social impact, sustainability, or mission-driven organizations.