Head of Publishing

What You Can Expect To Work On Game Marketing Leadership: Develop and implement end-to-end marketing strategies for game titles, focusing on brand awareness, player engagement, and retention. User Acquisition (UA): Lead and optimize user acquisition strategies, utilizing performance marketing and data-driven insights to drive game installs and player retention across digital platforms. Growth Strategy: Create and execute growth strategies aimed at scaling game titles globally, increasing player lifetime value (LTV), and fostering a thriving community of active players. Publishing Strategy: Oversee the entire game publishing lifecycle, from pre-launch marketing to live-operations, ensuring smooth launches, continuous content updates, and long-term player engagement. Cross-Functional Collaboration: Work closely with the product, creative, and development teams to ensure alignment on game content, updates, and player-focused initiatives. Community Engagement & Retention: Develop strategies for building and maintaining strong, engaged communities around our games, including through social media, in-game events, and influencer partnerships. Performance Analysis: Monitor and analyze campaign performance, game metrics (e.g., DAU, MAU, ARPU), and player feedback, using this data to continuously improve publishing strategies. Market Research: Stay on top of industry trends, competitive landscape, and new technologies to keep our publishing efforts cutting-edge and competitive. Team Leadership: Lead, mentor, and scale a high-performing publishing team, fostering creativity, collaboration, and innovation within the department. Qualifications & Skills Proven experience in a senior publishing, marketing, or user acquisition role within the gaming industry. Strong background in digital marketing, user acquisition, and growth strategies, with a focus on mobile games. Deep understanding of the gaming industry, player behavior, and trends, with hands-on experience launching and scaling successful game titles. Expertise in data-driven decision-making, with the ability to analyze metrics (e.g., retention, monetization, player engagement) and optimize strategies accordingly. Leadership experience managing cross-functional teams and driving successful game publishing initiatives. Familiarity with game launch processes, including localization, community management, and post-launch content strategy. Strong communication and presentation skills, with the ability to collaborate with internal teams and communicate effectively with external partners and stakeholders.