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Demand Generation Specialist (Customer Acquisition & Reactivation)
RM 2,140 - RM 5,714 / month
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Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years in demand generation, preferably in SaaS, job portals, or recruitment tech. Experience with reactivation campaigns is a plus.
- Strong understanding of lead scoring, segmentation, and marketing automation tools (HubSpot, Mailchimp, ActiveCampaign).
- Expertise in Google Analytics, Meta Ads Manager, and CRM tools.
- Creative thinker with the ability to craft high-converting offers and persuasive messaging.
- Excellent project management and collaboration skills.
Responsibility
- Design and execute multi-channel campaigns (email, social, SEO/SEM, content, and partnerships) to attract employers.
- Optimize paid advertising (Google Ads, LinkedIn, Facebook) to target high-potential audiences.
- Collaborate with sales teams to convert leads into paying customers.
- A/B test campaigns to refine messaging, CTAs, and landing pages for maximum ROI.
- Create personalized reactivation campaigns (email, SMS, social) to incentivize dormant users with promotions (e.g., discounts, free trial extensions, loyalty rewards).
- Track KPIs (conversion rates, cost per acquisition, customer retention, CLV) and report insights to the HOD.
- Leverage CRM tools to segment audiences, personalize outreach, and track user interactions for both new and returning customers.
Benefits
Compensation & Statutory:
- Base salary + weekly performance incentive.
- EPF, SOCSO, EIS, and PCB.
- Monthly attendance bonus.
Health & Lifestyle:
- Casual dress code + 5 working days.
- Flexible seating for collaboration.
- Prime KL location (5-minute walk from KLCC LRT, Conlay MRT, Bukit Bintang MRT & Raja Chulan Monorail).
- Annual leave.
- Panel clinic coverage.
- Life insurance.
- Team-building trips + weekly achievement celebrations.
- Yearly optical/dental coverage.
- Sports allowance.
Growth:
- Yearly learning allowance (courses, certifications).
- Direct mentorship from business stakeholders.
Job Type: Full-time
Pay: RM2,140.62 - RM5,714.76 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Attendance bonus
- Performance bonus
Work Location: In person