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Demand Generation Specialist (Customer Acquisition & Reactivation)

RM 2,140 - RM 5,714 / month

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Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years in demand generation, preferably in SaaS, job portals, or recruitment tech. Experience with reactivation campaigns is a plus.
  • Strong understanding of lead scoring, segmentation, and marketing automation tools (HubSpot, Mailchimp, ActiveCampaign).
  • Expertise in Google Analytics, Meta Ads Manager, and CRM tools.
  • Creative thinker with the ability to craft high-converting offers and persuasive messaging.
  • Excellent project management and collaboration skills.

Responsibility

  • Design and execute multi-channel campaigns (email, social, SEO/SEM, content, and partnerships) to attract employers.
  • Optimize paid advertising (Google Ads, LinkedIn, Facebook) to target high-potential audiences.
  • Collaborate with sales teams to convert leads into paying customers.
  • A/B test campaigns to refine messaging, CTAs, and landing pages for maximum ROI.
  • Create personalized reactivation campaigns (email, SMS, social) to incentivize dormant users with promotions (e.g., discounts, free trial extensions, loyalty rewards).
  • Track KPIs (conversion rates, cost per acquisition, customer retention, CLV) and report insights to the HOD.
  • Leverage CRM tools to segment audiences, personalize outreach, and track user interactions for both new and returning customers.

Benefits

Compensation & Statutory:

  • Base salary + weekly performance incentive.
  • EPF, SOCSO, EIS, and PCB.
  • Monthly attendance bonus.

Health & Lifestyle:

  • Casual dress code + 5 working days.
  • Flexible seating for collaboration.
  • Prime KL location (5-minute walk from KLCC LRT, Conlay MRT, Bukit Bintang MRT & Raja Chulan Monorail).
  • Annual leave.
  • Panel clinic coverage.
  • Life insurance.
  • Team-building trips + weekly achievement celebrations.
  • Yearly optical/dental coverage.
  • Sports allowance.

Growth:

  • Yearly learning allowance (courses, certifications).
  • Direct mentorship from business stakeholders.

Job Type: Full-time

Pay: RM2,140.62 - RM5,714.76 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Attendance bonus
  • Performance bonus

Work Location: In person