Growth Marketing Manager
Overview
We are looking for a strategic and detail-oriented Growth Marketing Executive to help drive long-term, sustainable growth for our game by optimizing every stage of the player journey from discovery and acquisition to engagement, retention, and reactivation. This role involves executing a wide range of growth tactics including content marketing, ASO/SEO, lifecycle email, and viral community campaigns to grow our player base while maximizing customer lifetime value (LTV).
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JOB RESPONSIBILITIES
Full-Funnel Growth Execution
- Support the execution of marketing initiatives across the player journey: awareness, acquisition, onboarding, retention, and re-engagement.
- Implement and optimize organic growth strategies such as referral programs, community activations, viral loops, and content-driven campaigns.
- Collaborate with the creative and content teams to deliver compelling, value-driven content that drives traffic and player engagement.
Content & Channel Optimization
- Assist in managing content for app stores, websites, landing pages, blog articles, and in-game news feeds, ensuring ASO and SEO best practices are applied.
- Coordinate email/messaging marketing flows and assist with segmentation and performance analysis.
- Help improve app store visibility through ongoing ASO (App Store Optimization) efforts and updates.
Event & On-Ground Activation
- Plan, coordinate, and execute on-ground activations, including roadshows, gaming events, campus tours, pop-up booths, and launch parties.
- Work with event vendors, internal teams, and brand partners to ensure smooth execution and engaging player experiences.
- Collect insights and feedback from physical events to improve community engagement and player satisfaction.
Data-Driven Optimization
- Monitor and analyze player behavior data to understand drop-off points and identify opportunities to improve conversion, engagement, and retention.
- Track key performance indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), retention rates, and conversion funnels.
- Run A/B tests and iterate strategies based on insights to improve campaign effectiveness and lifetime user value.
Cross-Functional Collaboration
- Work closely with product, game design, and community teams to ensure growth initiatives align with in-game features and events.
- Assist in creating cross-channel strategies that support feature releases, seasonal campaigns, or content drops.
- Participate in brainstorming sessions for new growth experiments and share learnings with the broader team.
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QUALIFICATIONS & SKILLS
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2–3 years of experience in growth marketing, digital marketing, or event marketing — preferably in gaming or tech.
- Strong understanding of content marketing, email marketing, SEO, and community-building tactics.
- Hands-on experience supporting or managing on-ground events, activations, or experiential campaigns is a major plus.
- Familiarity with tools like Google Analytics, Firebase, Mailchimp, and/or other lifecycle platforms.
- Data-driven mindset with the ability to derive insights and act on them.
- Excellent communication, organizational, and project management skills.
- Passionate about gaming and player communities.
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Location : Cyberjaya, Selangor
Benefits :
- Flexible Dress Code
- Medical Benefits
- Work Equipment
- Growth & Upskill
- FREE Flow Pantry
- Parking **
Job Type: Full-time
Pay: RM3,500.00 - RM4,500.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Marketing: 3 years (Required)
- Digital marketing: 3 years (Required)
- Event Marketing: 3 years (Required)
- SEO: 3 years (Required)
Language:
- English (Required)
Work Location: In person