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Growth Marketing Manager

RM 3,500 - RM 4,500 / month

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Overview

We are looking for a strategic and detail-oriented Growth Marketing Executive to help drive long-term, sustainable growth for our game by optimizing every stage of the player journey from discovery and acquisition to engagement, retention, and reactivation. This role involves executing a wide range of growth tactics including content marketing, ASO/SEO, lifecycle email, and viral community campaigns to grow our player base while maximizing customer lifetime value (LTV).

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JOB RESPONSIBILITIES

Full-Funnel Growth Execution

  • Support the execution of marketing initiatives across the player journey: awareness, acquisition, onboarding, retention, and re-engagement.
  • Implement and optimize organic growth strategies such as referral programs, community activations, viral loops, and content-driven campaigns.
  • Collaborate with the creative and content teams to deliver compelling, value-driven content that drives traffic and player engagement.

Content & Channel Optimization

  • Assist in managing content for app stores, websites, landing pages, blog articles, and in-game news feeds, ensuring ASO and SEO best practices are applied.
  • Coordinate email/messaging marketing flows and assist with segmentation and performance analysis.
  • Help improve app store visibility through ongoing ASO (App Store Optimization) efforts and updates.

Event & On-Ground Activation

  • Plan, coordinate, and execute on-ground activations, including roadshows, gaming events, campus tours, pop-up booths, and launch parties.
  • Work with event vendors, internal teams, and brand partners to ensure smooth execution and engaging player experiences.
  • Collect insights and feedback from physical events to improve community engagement and player satisfaction.

Data-Driven Optimization

  • Monitor and analyze player behavior data to understand drop-off points and identify opportunities to improve conversion, engagement, and retention.
  • Track key performance indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), retention rates, and conversion funnels.
  • Run A/B tests and iterate strategies based on insights to improve campaign effectiveness and lifetime user value.

Cross-Functional Collaboration

  • Work closely with product, game design, and community teams to ensure growth initiatives align with in-game features and events.
  • Assist in creating cross-channel strategies that support feature releases, seasonal campaigns, or content drops.
  • Participate in brainstorming sessions for new growth experiments and share learnings with the broader team.

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QUALIFICATIONS & SKILLS

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2–3 years of experience in growth marketing, digital marketing, or event marketing — preferably in gaming or tech.
  • Strong understanding of content marketing, email marketing, SEO, and community-building tactics.
  • Hands-on experience supporting or managing on-ground events, activations, or experiential campaigns is a major plus.
  • Familiarity with tools like Google Analytics, Firebase, Mailchimp, and/or other lifecycle platforms.
  • Data-driven mindset with the ability to derive insights and act on them.
  • Excellent communication, organizational, and project management skills.
  • Passionate about gaming and player communities.

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Location : Cyberjaya, Selangor

Benefits :

  • Flexible Dress Code
  • Medical Benefits
  • Work Equipment
  • Growth & Upskill
  • FREE Flow Pantry
  • Parking **

Job Type: Full-time

Pay: RM3,500.00 - RM4,500.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 3 years (Required)
  • Digital marketing: 3 years (Required)
  • Event Marketing: 3 years (Required)
  • SEO: 3 years (Required)

Language:

  • English (Required)

Work Location: In person