BUSINESS MARKETING MANAGER
RM 5,000 - RM 5,999 / month
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JOBSCOPE: 1. Marketing Strategy Development: • Create and implement marketing strategies to meet business goals. • Collaborate with other departments (sales, product, etc.) for strategy alignment. 2. Campaign Planning & Execution: • Design and execute marketing campaigns across multiple channels (digital, print, events). • Manage content creation (copywriting, design, multimedia). 3. Market Research & Competitive Analysis: • Conduct market research to identify customer trends, needs, and preferences. • Monitor competitors and industry trends to adjust marketing efforts. 4. Brand Management & Consistency: • Maintain brand identity and consistency across all marketing channels. • Ensure all marketing materials align with the company's branding. 5. Budgeting & Resource Allocation: • Develop, manage, and track marketing budgets. • Ensure cost-effective resource allocation for maximum ROI. 6. Customer Engagement & Retention: • Develop and execute strategies to improve customer loyalty and retention. • Use CRM tools to segment customer data and deliver targeted campaigns. 7. Performance Measurement & Reporting: • Define KPIs to evaluate the success of campaigns. • Use data and analytics tools to assess campaign performance and adjust strategies. 8. Team Leadership & Collaboration: • Lead and guide the marketing team to ensure project success. • Work cross-functionally with sales, product development, and design teams. 9. Innovation & Trend Adaptation: • Stay up to date with industry trends and emerging marketing technologies. • Innovate and adjust marketing practices to stay competitive.