
Copy Writer
RM 4,500 - RM 4,500 / month
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Job Description
Content Creation & Copywriting:
- Write clear, persuasive, appetizing, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
- Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
- Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximize engagement.
- Research industry trends, competitors, and target audience preferences to inform content strategy.
Editing & Proofreading:
- Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
- Ensure all copy aligns with brand guidelines and marketing objectives.
- Collaborate with designers to ensure text and visuals complement each other.
Collaboration & Strategy:
- Work closely with the marketing, design, and Fresh Food teams to brainstorm ideas and develop creative campaigns.
- Participate in content planning and strategy sessions to align copy with business goals.
- Incorporate feedback from stakeholders to refine messaging.
Menu & Packaging Copywriting:
- Write clear, enticing, and on-brand menu descriptions that enhance eating experience and influence ordering decisions.
- Collaborate with Fresh Food teams to accurately describe dishes, ingredients, and preparation techniques while making them sound irresistible and mouthwatering.
- Develop packaging copy (labels, boxes, QR code content) that communicates brand values, certifications (organic, gluten-free, etc.), and flavor profiles.
Social Media & Digital Marketing Support:
- Create thumb-stopping social media captions, video scripts, and ad copy tailored to food-loving audiences.
- Maintain a consistent, distinctive brand voice for all platforms.
- Knowledge of latest social media trends and language is an added advantage.
Job Requirements:
- At least a Diploma in Marketing, Communications, Journalism, English, or any other related field.
- Minimum 3 years experience as a Copywriter, Content Writer, or similar roles (portfolio required) in advertising agencies or FMCG industry.
- A flair for writing, especially for food, while having exceptional editing, and proofreading skills.
- Strong understanding of SEO principles and digital marketing trends.
- Ability to work under tight deadlines and manage multiple projects.
- Familiarity with social media platforms and advertising best practices.
- Proficiency in tools like Microsoft Office.
- Well conversant and written communication in Mandarin is an added advantage.
Job Type: Full-time
Pay: Up to RM4,500.00 per month
Benefits:
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday