
Senior Executive, Loyalty
Salary undisclosed
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Loyalty Program Strategy & Execution: Design and implement loyalty programs tailored to customer needs and aligned with the brand's identity. Plan and execute campaigns to drive program enrollments, engagement, and repeat visits. Monitor the performance of the loyalty program and recommend adjustments for continuous improvement. Customer Engagement: Develop strategies to engage customers through personalized rewards, exclusive promotions, and member-only experiences. Collaborate with marketing to create compelling content and communications for loyalty members. Analytics & Insights: Analyze customer data to identify trends, preferences, and opportunities to optimize the loyalty program. Generate reports to measure program success, including metrics such as enrollment rates, active users, and ROI. Collaboration & Stakeholder Management: Work closely with the operations team to ensure the loyalty program integrates seamlessly into daily store operations. Partner with IT to resolve technical issues and enhance the digital experience for loyalty members. Align with cross-functional teams on campaigns and promotions to maximize reach and effectiveness. Technology & Innovation: Stay updated on the latest trends in customer loyalty and reward programs within the F&B and retail sectors. Evaluate and propose innovative solutions, including apps, gamification, and partnerships, to enhance the program. Compliance & Quality Control: Ensure the loyalty program adheres to company policies, data privacy regulations, and customer satisfaction standards. Regularly audit program processes and systems to maintain quality and efficiency.