MARCOMM Manager

Overview: Responsible for overseeing all aspects of marketing communications for the Group of Companies, with a primary focus on education businesses and other ventures operating at MAHSA University, Bandar Saujana Putra. This role entails both strategic planning and hands-on execution to ensure effective communication strategies that align with business objectives.

Key Responsibilities:

1. Strategic Planning:

• Develop comprehensive marketing communication strategies to promote the Group of Companies' brands and offerings.
• Collaborate with senior management to align communication strategies with business goals and objectives.
• Conduct market research and analysis to identify trends, opportunities, and competitive positioning.
• Set clear objectives and key performance indicators (KPIs) to measure the success of marketing communication initiatives.

2. Creative Development:

• Oversee the development of creative assets, including advertising campaigns, branding materials, digital content, and promotional materials.
• Ensure consistency and adherence to brand guidelines across all marketing communication channels.
• Work closely with internal teams or external agencies to conceptualize and produce engaging content that resonates with the target audience.

3. Media Planning and Management:

• Develop media plans to maximize reach and impact across various channels, including traditional media, digital platforms, and social media.
• Negotiate and manage relationships with media partners, vendors, and agencies to optimize media buying and placement.
• Monitor and analyze media performance metrics to optimize campaign effectiveness and ROI.

4. Digital Marketing and Social Media Management:

• Lead digital marketing initiatives, including website management, email marketing, SEO/SEM, and online advertising campaigns.
• Manage social media channels and develop content calendars to drive engagement, increase followership, and enhance brand visibility.
• Stay abreast of digital marketing trends and best practices to identify new opportunities for growth and innovation.
• Manage and ensure all initiatives, and achievements are showcased effectively across all social media platforms, digital media channels, and other conservative channels. (‘Shoutout’, e-publicity and e-PR).
• Develop content calendars, monitor engagement metrics, and implement strategies to optimize reach and impact on social and digital platforms.

5. Event Management:

• Plan and execute events, workshops, seminars, and other promotional activities to enhance brand awareness and customer engagement.
• Coordinate logistics, manage budgets, and liaise with vendors, sponsors, and internal stakeholders to ensure successful event execution.
• Evaluate the effectiveness of events and make recommendations for future improvements.

6. Stakeholder Engagement:

• Build and maintain relationships with internal stakeholders, including senior management, department heads, and staff, to ensure alignment and support for marketing communication initiatives.
• Collaborate with external stakeholders, such as industry partners, alumni associations, and community organizations, to leverage mutual opportunities for collaboration and promotion.

7. Convocation Management:

• Develop and execute marketing communication strategies to promote convocation ceremonies, including creating promotional materials such as invitations, posters, and social media content.
• Coordinate publicity efforts to generate awareness and excitement for convocation events among graduates, families, and the wider community.
• Liaise with media outlets to secure coverage and highlight the achievements of graduates and notable speakers attending the ceremony.

8. University/College/School Open Days:

• Create engaging promotional campaigns to attract prospective students and their families to open day events, utilizing a mix of digital and traditional marketing channels.
• Develop informational materials, such as brochures, videos, and website content, to showcase academic programs, campus facilities, and student services.
• Organize publicity stunts, contests, or special promotions to increase attendance and participation at open day events.

9. Campus Day Events:

• Plan and execute publicity campaigns to promote campus day events, leveraging social media, email marketing, and targeted advertising to reach current and prospective students.
• Work with student ambassadors and influencers to amplify campus day messaging and generate excitement among the student body.
• Coordinate press releases and media coverage to highlight campus day activities and showcase the vibrancy of campus life.

10. Alumni Relations and Engagement:

• Develop PR initiatives to engage alumni and foster a sense of pride and loyalty towards the institution, such as alumni spotlight features, success stories, and reunion events.
• Cultivate relationships with alumni influencers and industry leaders to enhance the institution's reputation and credibility.
• Coordinate alumni-focused publicity campaigns to celebrate achievements, milestones, and contributions of graduates to their communities and professions.

11. Community Outreach and Partnerships:

• Create promotional materials and campaigns to promote community outreach initiatives, such as volunteer programs, service projects, and collaborative events with local organizations.
• Utilize PR tactics, such as press releases, media pitches, and community partnerships, to raise awareness and garner support for the institution's community engagement efforts.
• Develop strategic partnerships with community leaders, businesses, and non-profit organizations to amplify the impact of outreach initiatives and build positive relationships with key stakeholders.

12. Crisis Communication and Reputation Management:

• Develop and implement crisis communication protocols and procedures to effectively respond to emergencies, incidents, or reputational risks that may impact the institution's image or operations.
• Serve as a spokesperson for the university/college/school and liaise with media outlets, government agencies, and other stakeholders to address inquiries, provide updates, and manage public perceptions during crisis situations.
• Conduct post-incident debriefings and evaluations to identify lessons learned and opportunities for improvement in communication processes and protocols.

13. People Management

· To manage his own staff, motivate them and ensure they perform their duties well.

· To treat staff fairly and ensure all their grievance are solved at his department level.

And Other Job as assigned by the Management or Group Managing Director.

Job Type: Full-time

Pay: RM4,000.00 - RM5,000.00 per month

Benefits:

• Free parking
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave

Schedule:

• Monday to Friday

Work Location: In person

Application Deadline: 04/30/2025
Expected Start Date: 05/01/2025