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Social Media Marketing Executive
RM 3,000 - RM 5,000 / month
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Job Description:
We are seeking a results-driven Digital Marketing Executive to manage and optimize our paid advertising campaigns across Facebook, Instagram, and other digital platforms. This role is crucial in generating leads, increasing brand visibility, and driving conversions for our loan products targeted at government and private sector employees.
Key Responsibilities:
- Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other platforms (e.g. TikTok, Google, etc.)
- Monitor daily performance of ads and continuously optimize for better reach, engagement, leads, and conversions
- Conduct A/B testing on creatives, audiences, placements, and copy
- Analyze data and generate performance reports (e.g. cost per lead, CTR, ROAS)
- Work with the creative/content team to produce high-performing visuals and copy
- Stay updated on algorithm changes, platform updates, and digital ad trends
- Manage ad budgets efficiently, ensuring maximum ROI
Requirements:
- Proven experience in Facebook Ads Manager and other social media ad platforms
- Strong understanding of audience targeting, lookalike audiences, and remarketing strategies
- Data-driven mindset with strong analytical skills
- Familiarity with Malaysian digital audience behavior is a plus
- Experience in financial or loan-related marketing is a bonus
Job Types: Full-time, Permanent
Pay: RM3,000.00 - RM5,000.00 per month
Benefits:
- Dental insurance
- Health insurance
- Maternity leave
- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Performance bonus
Work Location: In person