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Social Media & Content Associate

RM 1,750 - RM 3,250 / month

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JOB TITLE: Social Media & Content Associate

Location: Kuala Lumpur (Mandatory due to hands-on content creation)

Type: Full-time

ROLE OVERVIEW

We are looking for a dynamic and driven Social Media & Content Associate to join our growing marketing team. In this role, you’ll be the voice of Purpose on social platforms — engaging with our vibrant community, managing daily content schedules, and helping create compelling stories that inspire endurance athletes across the region.

KEY RESPONSIBILITIES

Social Media Management & Engagement

  • Manage Purpose Performance Wear’s social media accounts across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms
  • Schedule and publish daily content in alignment with campaign calendars and brand voice
  • Monitor community activity, respond to comments, DMs, and mentions to build and maintain strong relationships with our audience
  • Proactively engage with athletes, partners, and ambassadors to foster connection and visibility
  • Track engagement metrics, identify trends, and support performance reporting

Content Planning & Creation

  • Collaborate with the marketing team to brainstorm, plan, and execute content strategies for launches, races, community events, and brand campaigns
  • Assist in content creation — including drafting captions, capturing behind-the-scenes visuals, coordinating with athletes, and assembling short-form video edits
  • Support the creation of visual and written content across platforms — from race day recaps to athlete features to educational reels
  • Maintain content asset libraries and ensure on-brand visuals are readily available for use

REQUIREMENTS & QUALIFICATIONS

  • 1–2 years of experience in social media, digital marketing, or content-related roles (internships included)
  • Strong understanding of Instagram, TikTok, Facebook, LinkedIn and current trends
  • Passion for endurance sports and/or active lifestyle culture (triathlon, cycling, running, etc.) is a big plus
  • Strong writing skills with an ability to match tone, adapt voice, and tell stories
  • Basic skills in photo/video editing (Canva, CapCut, Lightroom, or similar)
  • Self-starter with good organisational skills and ability to meet deadlines
  • Comfortable working in a fast-moving, community-driven brand environment
  • Due to the nature of the job, interstate and international travel will be required

WHAT YOU’LL GET

  • Break into the sports industry, with ample opportunities to be part of a fast-growing, purpose-led brand in the endurance sports scene
  • Work closely with athletes, creators, and leading voices in the endurance community
  • Support to build your own personal brand and authority in sports
  • Room for growth, creativity, and ownership over your ideas
  • Flexible work environment with a passionate and supportive team

Job Types: Full-time, Permanent, Internship, Fresh graduate

Pay: RM1,750.00 - RM3,250.00 per month

Benefits:

  • Additional leave
  • Health insurance
  • Opportunities for promotion
  • Professional development

Schedule:

  • Fixed shift
  • Monday to Friday
  • Weekend jobs

Supplemental Pay:

  • 13th month salary

Ability to commute/relocate:

  • Petaling Jaya: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

  • Links to current personal or professional social channels

Location:

  • Petaling Jaya (Preferred)

Willingness to travel:

  • 50% (Required)

Work Location: In person

Application Deadline: 04/25/2025
Expected Start Date: 05/02/2025