Social Media & Content Associate
JOB TITLE: Social Media & Content Associate
Location: Kuala Lumpur (Mandatory due to hands-on content creation)
Type: Full-time
ROLE OVERVIEW
We are looking for a dynamic and driven Social Media & Content Associate to join our growing marketing team. In this role, you’ll be the voice of Purpose on social platforms — engaging with our vibrant community, managing daily content schedules, and helping create compelling stories that inspire endurance athletes across the region.
KEY RESPONSIBILITIES
Social Media Management & Engagement
- Manage Purpose Performance Wear’s social media accounts across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms
- Schedule and publish daily content in alignment with campaign calendars and brand voice
- Monitor community activity, respond to comments, DMs, and mentions to build and maintain strong relationships with our audience
- Proactively engage with athletes, partners, and ambassadors to foster connection and visibility
- Track engagement metrics, identify trends, and support performance reporting
Content Planning & Creation
- Collaborate with the marketing team to brainstorm, plan, and execute content strategies for launches, races, community events, and brand campaigns
- Assist in content creation — including drafting captions, capturing behind-the-scenes visuals, coordinating with athletes, and assembling short-form video edits
- Support the creation of visual and written content across platforms — from race day recaps to athlete features to educational reels
- Maintain content asset libraries and ensure on-brand visuals are readily available for use
REQUIREMENTS & QUALIFICATIONS
- 1–2 years of experience in social media, digital marketing, or content-related roles (internships included)
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and current trends
- Passion for endurance sports and/or active lifestyle culture (triathlon, cycling, running, etc.) is a big plus
- Strong writing skills with an ability to match tone, adapt voice, and tell stories
- Basic skills in photo/video editing (Canva, CapCut, Lightroom, or similar)
- Self-starter with good organisational skills and ability to meet deadlines
- Comfortable working in a fast-moving, community-driven brand environment
- Due to the nature of the job, interstate and international travel will be required
WHAT YOU’LL GET
- Break into the sports industry, with ample opportunities to be part of a fast-growing, purpose-led brand in the endurance sports scene
- Work closely with athletes, creators, and leading voices in the endurance community
- Support to build your own personal brand and authority in sports
- Room for growth, creativity, and ownership over your ideas
- Flexible work environment with a passionate and supportive team
Job Types: Full-time, Permanent, Internship, Fresh graduate
Pay: RM1,750.00 - RM3,250.00 per month
Benefits:
- Additional leave
- Health insurance
- Opportunities for promotion
- Professional development
Schedule:
- Fixed shift
- Monday to Friday
- Weekend jobs
Supplemental Pay:
- 13th month salary
Ability to commute/relocate:
- Petaling Jaya: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Links to current personal or professional social channels
Location:
- Petaling Jaya (Preferred)
Willingness to travel:
- 50% (Required)
Work Location: In person
Application Deadline: 04/25/2025
Expected Start Date: 05/02/2025