
Digital Marketing Executive (Tech Industry)
Salary undisclosed
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Job Description Plan, create, and manage paid ad campaigns across Meta, Google, LinkedIn, and other digital platforms. Optimize campaigns to achieve KPIs, including CTR, CPC, CPA, ROAS, and conversions. Conduct keyword research, audience segmentation, and A/B testing to enhance campaign effectiveness. Develop and implement strategies to improve ad quality scores and landing page relevance. Monitor, analyze, and report on campaign performance, providing data-driven insights and recommendations. Collaborate with content, design, and marketing teams to ensure cohesive messaging across all platforms. Stay updated with industry trends, platform updates, and best practices in digital advertising. Manage campaign budgets, ensuring efficient allocation of ad spend for maximum ROI. Implement and track conversion pixels, UTM parameters, and performance analytics tools. Job Requirements 2 to 3 years of experience in digital marketing, specializing in paid advertising. Proven experience in Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads. Strong analytical skills with the ability to interpret data and optimize campaigns accordingly. Experience in running campaigns for both B2B and B2C markets. Proficiency in using Google Analytics, Google Tag Manager, and other tracking tools. Hands-on experience with retargeting, lookalike audiences, and interest-based targeting. Basic knowledge of SEO principles and landing page optimization is a plus. Excellent communication and project management skills. Ability to work independently and manage multiple campaigns simultaneously.