Social Media Marketing

This role involves a mix of content creation, social media management, event support, and reporting to contribute to the company's marketing efforts and brand presence. 1. Content Creation: • Social Media Research: Staying up-to-date on what's popular and engaging on various social media platforms. This helps in understanding what kind of content will resonate with the target audience. • Video Content: Planning, creating, and potentially editing video content for social media and other marketing channels. This could include short clips, product demos, or promotional videos. • Social Media Q&A: Developing questions and answers for interactive content on social media, such as polls, quizzes, or live Q&A sessions, to engage the audience. • Blog Research: Conducting research on relevant topics for the company blog to ensure content is informative, engaging, and aligned with marketing goals. 2. Social Media Management: • Monitor Social Media Platforms: Regularly checking all company social media accounts for new messages, comments, and mentions to stay informed about audience interaction. • Respond to Messages and Comments: Promptly and professionally replying to inquiries, feedback, and comments on social media platforms, maintaining a positive brand image. • Google Review Response Copywriting (New Template): Creating standardized templates for responding to Google reviews (both positive and negative) to ensure consistent and professional communication. This involves developing the actual written responses. 3. Event Coordination: • Assist Managers During Events and Exhibitions: Providing on-site support to marketing managers during company events, trade shows, and exhibitions. This can include various tasks to ensure smooth operations. • Prepare Materials Needed for Events and Exhibition: Organizing and preparing all necessary materials for events, such as brochures, flyers, banners, giveaways, and any other promotional items. • Assist on Setting Up Event Space (In-house and Outside Event): Helping with the physical setup of event spaces, whether at the company's premises or at external venues. This could involve arranging displays, equipment, and signage. • Compile Leads from Sales and Create a Report (Event): Gathering contact information (leads) collected by the sales team during events and organizing this data into a clear and concise report for follow-up. • Update Sales Team on Details of Event: Communicating important information about upcoming events to the sales team, such as schedules, key talking points, and any specific instructions. • Social Media Post for All After-Event Photos: Creating engaging social media posts featuring photos and highlights from past events to showcase participation and generate interest. • Send Email Reminders to All Event Participants (Zoom Link): Sending timely email reminders to registered participants before online events (like webinars via Zoom), including necessary access links and information. 4. Monthly Reporting: • Social Media Research (Trends, Followers, Viewers, Video Performance): Conducting monthly analysis of social media performance, tracking key metrics like trending topics, follower growth, audience engagement (views), and how well videos are performing. • Quarterly Report for Social Media Stats: Compiling a more in-depth report on social media performance every three months, summarizing key trends, successes, and areas for improvement. • Competitors' Promotion, Trends, Social Media Content: Monitoring and analyzing the marketing activities of competitors, including their promotions, trending topics they engage with, and the type of content they create on social media. • Sales Team Customers Report (Consumers' Behavior, Reasons They Left, Reasons They Chose KT): Analyzing reports from the sales team to understand customer behavior, identify why customers may have stopped doing business with the company, and understand the reasons why new customers chose the company. This helps in understanding market perception and customer preferences. • HubSpot Industry Mapped Fields: Working with HubSpot (a CRM and marketing automation platform) to ensure that relevant industry-specific information is correctly mapped and utilized within the system for better data analysis and targeted marketing efforts. 5. Affiliate Partnership Development & Management: • Cultivate relationships with prospective affiliates, providing comprehensive onboarding on the affiliate system, compensation models, performance monitoring, and payment protocols. • Oversee affiliate performance, ensuring accurate and timely payouts, including renewal commissions, to maximize partnership success. Project Support (Collaborations & Promotions): • Provide proactive assistance in the execution of ad-hoc projects, including collaborations and promotional campaigns.