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Brand Manager, Beauty and Skincare
RM 13,000 - RM 15,999 / month
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P&L ownership: Overall brand P&L ownership, driving commercial growth to hit targets while optimizing costs Brand positioning: Brand guardianship and the voice of the customer, refining brand positioning to remain competitive and resonate with customers Category expertise: Keeping abreast of the latest product, market, and customer trends, and competitive landscape Commercial strategy: Developing and executing commercial strategies to grow and defend market share Marketing campaigns: Planning and overseeing multi-channel marketing campaigns to drive awareness, engagement, and customer acquisition Product: Managing the product portfolio and pricing strategies, inc. supporting new product launches Insights: Monitoring performance metrics and leveraging data to inform decisions and maximize ROI Team leadership: Leading and managing the brand team day-to-day, ensuring team health and performance