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Content Marketing Lead

RM 4,300 - RM 6,300 / month

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  • Evaluate and hire copywriters who can create great content.
  • Identify and prioritize target categories based on purpose, firmographics, and demographics.
  • Research on titles and topics which are most likely to genereate the most traffic.
  • Finalize the titles and topics for copywriters.
  • Work with copywriters to write engaging blog posts that rank well on Google.
  • Optimize content for SEO to boost visibility and organic traffic.
  • Track blog performance to find top posts to expand on.
  • Manage the content creation process.
  • Ensure high-quality and up-to-date content.
  • Lead a campaign team to develop and implement activities according to the strategy, troubleshooting and adjusting as needed.
  • Focus on continuous improvement, experimentation, and optimizing lead campaigns.
  • Handle monthly campaign impact reporting, analysis discussions, and weekly activity updates.
  • Use data to analyze content performance and improve strategies.
  • Stay updated on industry trends and best practices in content marketing, live content, and video production.