
Content Marketing Lead
RM 4,300 - RM 6,300 / month
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- Evaluate and hire copywriters who can create great content.
- Identify and prioritize target categories based on purpose, firmographics, and demographics.
- Research on titles and topics which are most likely to genereate the most traffic.
- Finalize the titles and topics for copywriters.
- Work with copywriters to write engaging blog posts that rank well on Google.
- Optimize content for SEO to boost visibility and organic traffic.
- Track blog performance to find top posts to expand on.
- Manage the content creation process.
- Ensure high-quality and up-to-date content.
- Lead a campaign team to develop and implement activities according to the strategy, troubleshooting and adjusting as needed.
- Focus on continuous improvement, experimentation, and optimizing lead campaigns.
- Handle monthly campaign impact reporting, analysis discussions, and weekly activity updates.
- Use data to analyze content performance and improve strategies.
- Stay updated on industry trends and best practices in content marketing, live content, and video production.