Senior CRM Marketing Automation Developer
Salary undisclosed
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General Information
Req #
WD00079585
Career area:
Information Technology
Country/Region:
Malaysia
State:
Wilayah Persekutuan Kuala Lumpur
City:
Kuala Lumpur
Date:
Friday, April 18, 2025
Working time:
Full-time
Additional Locations:
- Malaysia
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
You will:
- Works with end business users to develop, code, and launch complex cross channel CRM marketing campaigns
- Translates end-user-stated business objectives into actionable solutions and understands end-user communication needs and data streams
- Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities
- Works with the customer to understand key campaign parameters and requirements
- Works with other members of the Engagement Services team to provide best practice recommendations to customers
- Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Data Cloud & Marketing Cloud capabilities to maximize customer success
- Leverage a foundational understanding of data modelling to determine data flow and transformations necessary to import and transform data necessary to run journeys
- Create automation for file/data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS
- Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors
- Create and leverage hand-written AMPscript in order to personalize emails and add dynamic content to said emails
- Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events
- Create HTML based emails handling requirements and issues from various different email service providers (eg. Gmail, Outlook, etc)
- Work independently under direction in order to ensure customer success
Complexity of Work:
- The role requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision.
- Collaboration with multiple cross-functional team members and stakeholders, which requires excellent communication skills.
You bring:
- Must have 7 years of experience on the Salesforce Marketing Cloud (SFMC) platform in email, SMS, and push notifications.
- Must have 7 years of experience in setting up Salesforce Data Cloud or comparable Customer Data Platform
- Other Marketing Automation platform experience is a plus
Must have one Certification: Marketing Cloud Admin, Marketing Cloud Consultant, Certified Email Specialist.
#LPS
Additional Locations:
- Malaysia
- Malaysia