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We’re looking for a Senior Strategist who can drive impactful marketing strategies from concept to execution. In this role, you’ll be responsible for shaping brand narratives, developing go-to-market strategies, and crafting compelling creative proposals for client pitches. You’ll collaborate with creative, digital, and account teams to develop holistic marketing plans that drive results.
Key Responsibilities
Pitch & Proposal Development:
- Lead the strategy development for new business pitches, crafting compelling proposals that align with client objectives.
- Conduct market and competitor analysis to inform pitch strategies.
- Work closely with creative, digital, and account teams to develop strategic storytelling and presentation materials.
Brand Strategy & Positioning:
- Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
- Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
- Create brand playbooks and guidelines for consistent execution across touchpoints.
Go-to-Market Strategy:
- Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies.
- Collaborate with media, creative, and digital teams to ensure GTM strategies are actionable and effective.
- Provide strategic direction on content, messaging, and distribution tactics.
Content & Marketing Collateral:
- Write and edit strategic content for various marketing materials, including pitch decks, websites, social media, digital ads, case studies, and other brand collaterals.
- Ensure all content aligns with brand strategy and target audience insights.
- Develop messaging frameworks for multi-channel campaigns.
Video Strategy, Storyboarding & Production:
- Lead the development of video marketing strategies, ensuring alignment with brand goals and storytelling principles.
- Create video storyboards, scripting outlines, and production briefs for content such as brand videos, social media campaigns, and corporate films.
- Work closely with video producers, directors, and creative teams to oversee production, ensuring high-quality output.
- Manage timelines, budgets, and deliverables for video projects, ensuring seamless execution from concept to final delivery.
Stakeholder & Client Collaboration:
- Partner with account leads to align strategies with client goals and expectations.
- Present insights, strategies, and proposals to clients with clarity and confidence.
- Stay up to date with industry trends, consumer behaviors, and emerging marketing strategies.
Why Join Us?
- Work with dynamic brands across diverse industries.
- Be part of a creative and strategy-driven team.
- Opportunity to shape brand narratives and drive meaningful impact.
- A collaborative and innovative agency culture.