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CRM MANAGER

Salary undisclosed

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* Design and implement WeChat-based CRM strategies, leveraging Official Accounts, Mini Programs, and WeCom for customer engagement. * Develop private domain traffic strategies to build owned audiences via WeChat groups, Douyin followers, and Xiaohongshu communities. * Ensure CRM campaigns comply with China’s data laws and platform-specific rules (e.g., Tencent’s anti-spam policies). * Collaborate with Tmall/JD store operators to sync CRM data with Alibaba’s Uni Marketing JD’s customer analytics tools * Set up automated behavioral triggers (e.g., post-purchase follow-ups, birthday coupons) via WeChat Template Messages or AI chatbots. * Launch live-stream CRM tactics (e.g., exclusive coupons for Douyin/Taobao Live viewers, post-broadcast surveys). * Optimize Tencent Cloud-based CRM tools (e.g., WeCom for SCRM, Tencent Marketing Cloud for ads-to-CRM sync). * Partner with e-commerce ops to align CRM campaigns with 618, Double 11, and other shopping festivals. * Train sales teams on WeCom CRM workflows for B2B/B2C hybrid scenarios.