MARKETING EXECUTIVE

Key Responsibilities • Assist in developing and executing multi-channel marketing campaigns (digital, social media, email, print, etc.). • Manage logistics for marketing events, product launches, and promotional initiatives. • Support the creation of marketing content such as blog posts, social media updates, email newsletters, and promotional materials, ensuring alignment with brand guidelines. • Assist with planning and scheduling content across digital platforms including social media, website, and email. • Manage and update company social media profiles (e.g., Facebook, Instagram, LinkedIn, Twitter), including engagement and community response. • Assist in creating and managing paid social media ads, Google Ads, and email marketing campaigns. • Track campaign implementation and performance, providing regular updates and analytical reports (e.g., website traffic, email open rates). • Conduct research to identify industry trends, customer preferences, and competitive insights. • Collaborate with Sales, Product, and Customer Support teams to ensure alignment of marketing initiatives with business goals. • Support the development of sales collateral and ensure consistent branding across all marketing communications.