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Social Media & Content Specialist

Salary undisclosed

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Role Overview:
PichaEats is seeking a Social Media & Content Specialist who can bring our stories to life online. This role involves crafting engaging content, managing social platforms, and supporting campaign messaging across all communication touchpoints — from festive campaigns to everyday brand storytelling.

Key Responsibilities:

Content Creation & Storytelling

  • Plan and create engaging posts for LinkedIn, Instagram, and other platforms.
  • Write blog articles, SEO-driven content, and campaign messaging.
  • Collaborate with the team on seasonal campaigns like Ramadan & Raya, Xmas, Deepavali, IWD, CNY, etc.
  • Draft compelling press releases for media and partner features.

Campaign Support & Brand Voice

  • Support the creative direction for marketing visuals and copy.
  • Draft landing page content for festive promotions and new launches.
  • Keep the PichaEats tone consistent across all written content.

KOL & Visual Support

  • Assist in coordinating with KOLs and collaborators for social media campaigns.
  • Help with photography direction, visuals, and shoot logistics (when needed).