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At Machino, we design shoes that look good and feel even better. Our signature arch sponge support ensures all-day comfort, and our commitment to durability means every pair is made to last. As we continue growing, we’re looking for a Growth Lead to drive our brand’s expansion through data-driven strategies and innovative marketing.
Key Responsibilities
- Develop and execute growth strategies to increase brand awareness, customer acquisition, and retention.
- Identify and experiment with new growth channels (organic, paid, partnerships, referral programs).
- Optimize conversion funnels across social media, website, and e-commerce platforms.
- Track and analyze key growth metrics (ROAS, CR, CPC, CTR, ).
- Run A/B tests on marketing campaigns, website UX, and content strategies.
- Use data insights to improve engagement, reach, and customer lifetime value.
- Work closely with the content team to create engaging, viral, and high-converting content.
- Develop strategies for organic growth (SEO, social media trends, influencer collaborations).
- Manage and optimize ad spend across Facebook, Instagram, TikTok, and Google Ads.
- Set up retargeting campaigns to re-engage potential customers.
Qualifications
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
- Minimum 2 years in Digital Marketing/ Performance Marketing/ Growth Marketing position.
- Strong leadership and project management skills, with a demonstrated ability to collaborate across teams.
- Data-driven mindset with experience in analytics tools (Google Analytics, Meta Ads Manager, Shopify analytics).
- Strong knowledge of growth hacking tactics, A/B testing, and funnel optimization.
- Experience in performance marketing and paid ad strategies.
- Ability to strategize viral and organic marketing campaigns.
- Familiarity with CRM & email marketing tools
At Machino, we design shoes that look good and feel even better. Our signature arch sponge support ensures all-day comfort, and our commitment to durability means every pair is made to last. As we continue growing, we’re looking for a Growth Lead to drive our brand’s expansion through data-driven strategies and innovative marketing.
Key Responsibilities
- Develop and execute growth strategies to increase brand awareness, customer acquisition, and retention.
- Identify and experiment with new growth channels (organic, paid, partnerships, referral programs).
- Optimize conversion funnels across social media, website, and e-commerce platforms.
- Track and analyze key growth metrics (ROAS, CR, CPC, CTR, ).
- Run A/B tests on marketing campaigns, website UX, and content strategies.
- Use data insights to improve engagement, reach, and customer lifetime value.
- Work closely with the content team to create engaging, viral, and high-converting content.
- Develop strategies for organic growth (SEO, social media trends, influencer collaborations).
- Manage and optimize ad spend across Facebook, Instagram, TikTok, and Google Ads.
- Set up retargeting campaigns to re-engage potential customers.
Qualifications
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
- Minimum 2 years in Digital Marketing/ Performance Marketing/ Growth Marketing position.
- Strong leadership and project management skills, with a demonstrated ability to collaborate across teams.
- Data-driven mindset with experience in analytics tools (Google Analytics, Meta Ads Manager, Shopify analytics).
- Strong knowledge of growth hacking tactics, A/B testing, and funnel optimization.
- Experience in performance marketing and paid ad strategies.
- Ability to strategize viral and organic marketing campaigns.
- Familiarity with CRM & email marketing tools