Specialist, Product Marketing (Prepaid)

Full Time, onsite
U Mobile
Kuala Lumpur, Malaysia

Salary undisclosed

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

The Day-To-Day Activities

Channel Growth & Optimization
Own the strategy and expansion of modern prepaid channels (e.g. digital app, e-commerce platforms, convenient stores etc).
Identify, develop, and scale new go-to-market channels with high growth potential.
Collaborate with commercial and digital teams to optimize channel performance and cost efficiency.
Marketing Strategy & Execution
Develop end-to-end marketing campaigns tailored for modern channels, aligned with overall business goals.
Ensure consistent and compelling messaging across touchpoints including digital ads, in-app promotions, retail media, and partner platforms.
Launch channel-specific offers, bundles, and acquisition/retention tactics that deliver measurable results.
Product Lifecycle & Subscriber Journey
Manage prepaid product portfolio lifecycle – from ideation to launch to retirement.
Continuously improve subscriber journey from activation to recharge, usage, and loyalty stages.
Identify friction points in the process and work cross-functionally to simplify and optimize.
Performance Management & Reporting
Monitor KPIs such as active subscribers, ARPU, channel performance, and conversion rates.
Provide insights-driven recommendations to improve campaign efficiency, product positioning, and channel strategy.
Build dashboards and reports to communicate trends, risks, and opportunities to stakeholders.
Process Innovation & Automation
Review, document, and optimize existing workflows to reduce time-to-market and manual processes.
Champion automation and digitalization initiatives to streamline product and campaign rollouts.
Work closely with IT and operations to ensure system readiness and scalability.

About You

Bachelor’s Degree in Marketing, Business, or related field
2–5 years experience in product marketing, growth, or channel strategy
Strong commercial acumen and analytical skills; experience with Excel, data tools, or BI platforms
Proven ability to lead projects and influence stakeholders in cross-functional teams
Excellent communication and storytelling skills, both written and verbal

What’s Next ?Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

The Day-To-Day Activities

Channel Growth & Optimization
Own the strategy and expansion of modern prepaid channels (e.g. digital app, e-commerce platforms, convenient stores etc).
Identify, develop, and scale new go-to-market channels with high growth potential.
Collaborate with commercial and digital teams to optimize channel performance and cost efficiency.
Marketing Strategy & Execution
Develop end-to-end marketing campaigns tailored for modern channels, aligned with overall business goals.
Ensure consistent and compelling messaging across touchpoints including digital ads, in-app promotions, retail media, and partner platforms.
Launch channel-specific offers, bundles, and acquisition/retention tactics that deliver measurable results.
Product Lifecycle & Subscriber Journey
Manage prepaid product portfolio lifecycle – from ideation to launch to retirement.
Continuously improve subscriber journey from activation to recharge, usage, and loyalty stages.
Identify friction points in the process and work cross-functionally to simplify and optimize.
Performance Management & Reporting
Monitor KPIs such as active subscribers, ARPU, channel performance, and conversion rates.
Provide insights-driven recommendations to improve campaign efficiency, product positioning, and channel strategy.
Build dashboards and reports to communicate trends, risks, and opportunities to stakeholders.
Process Innovation & Automation
Review, document, and optimize existing workflows to reduce time-to-market and manual processes.
Champion automation and digitalization initiatives to streamline product and campaign rollouts.
Work closely with IT and operations to ensure system readiness and scalability.

About You

Bachelor’s Degree in Marketing, Business, or related field
2–5 years experience in product marketing, growth, or channel strategy
Strong commercial acumen and analytical skills; experience with Excel, data tools, or BI platforms
Proven ability to lead projects and influence stakeholders in cross-functional teams
Excellent communication and storytelling skills, both written and verbal

What’s Next ?Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.