Regional Head of E-Commerce

Full Time, onsite
Elite Beauty Asia
Wilayah Persekutuan Kuala Lumpur, Malaysia

Salary undisclosed

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Summary:

We are seeking a strategic and results-driven Regional Head of E-Commerce to lead and grow our digital business across Malaysia, Singapore, Vietnam, Thailand & Taiwan. This role is responsible for driving e-commerce strategy, performance, and digital innovation across multiple markets, ensuring alignment with global business goals. The ideal candidate will have a strong background in digital marketing, online sales, and cross-functional leadership. You are responsible for the sales performance, customer experience and the overall profitability.

Responsibilities:

Strategy & Planning

Develop and execute the regional e-commerce strategy aligned with overall business goals.
Identify growth opportunities, new market entries, and digital trends within the region.
Lead annual planning, forecasting, P&L and budgeting for the regional e-commerce business.
Analyze sales data and performance, implementing strategies for growth and optimizing the online customer experience.

Performance & Operations

Drive online sales performance across all platforms (own site, marketplaces, third-party platforms).
Monitor KPIs such as traffic, conversion rate, AOV, ROI, and customer acquisition cost.
Collaborate with logistics, finance, and operations to ensure seamless order fulfillment and customer experience.
Enhance the online shopping experience, focusing on customer retention and improving site functionality, garment rotation, and overall visibility.
Handled TikTok content creation and management.

Team Leadership

Build, mentor, and manage a high-performing regional e-commerce team.
Collaborate closely with country-level e-commerce managers and functional leads.

Marketing & Merchandising

Oversee digital marketing strategies including SEO, SEM, CRM, and social media campaigns.
Ensure alignment between digital marketing efforts and product/brand positioning.
Work closely with merchandising teams on product launches, pricing, and promotions.

Platform & Technology

Enhance site functionality, user experience (UX), and mobile optimization.
Stay current with e-commerce technologies, platform updates, and best practices.

Stakeholder Engagement

Act as the main point of contact for global and regional leadership regarding e-commerce initiatives.
Build strong relationships with external partners such as digital agencies, tech vendors, and marketplace platforms.

Requirements:

Bachelor's degree in Business, Marketing, E-Commerce, or related field.
Minimum of 7 years of e-commerce experience, with at least 3 years in a regional or leadership role.
Proven track record in driving e-commerce growth across multiple markets.
Strong analytical, financial, and strategic planning skills.
Experience with major e-commerce platforms (e.g., Shopify, marketplaces, TikTok whereas E-Commerce is mentioned).
Excellent leadership, communication, and stakeholder management skills.
Fluent in Mandarin is a plus.
Experienced in working effectively with cross-country and multicultural teams.
Regional experience in E-Commerce is mandatory.

Who Are We?

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm