Regional Marketing Director

Responsibilities:

• Develop marketing strategies and oversee marketing operations team across the region.
• Oversee design and creative work for NPD, launch campaigns and POSM. Be the brand guardian for all marketing collaterals and assets.
• Responsible for driving direction and execution for the group marketing function including ATL and BTL advertising, events, PR campaign, social media and influencer marketing.
• Lead the creation and development of long-term strategic vision for the brand.
• Enhance and drive brand image, positioning and message to market across the region.
• Manage and develop portfolio strategy and pricing strategies.
• Oversees market research and analysis for business decision-making and marketing claims.
• Grow brand equity and drive sales growth for both online and offline channels.
• Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Team management.
• Responsible for budgetary compliance.

Requirements:

• Bachelor's degree in Business, Marketing or a related field.
• Minimum 8 years of Marketing experience within FMCG or relevant space.
• Successful track record in brand building, developing and executing marketing projects for brand portfolio.
• Proven ability to lead and influence cross-functional teams, internal and external stakeholders.
• Comprehensive understanding of company's business strategies and industry trends.
• Strong analytical skills and commercial acumen.
• Excellent interpersonal and presentation skills to communicate confidently and effectively.
• Creative mindset and able to think out-of-box.
• Leadership quality and able to be hands-on.
• Travelling is required.

Who Are We?

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

Responsibilities:

• Develop marketing strategies and oversee marketing operations team across the region.
• Oversee design and creative work for NPD, launch campaigns and POSM. Be the brand guardian for all marketing collaterals and assets.
• Responsible for driving direction and execution for the group marketing function including ATL and BTL advertising, events, PR campaign, social media and influencer marketing.
• Lead the creation and development of long-term strategic vision for the brand.
• Enhance and drive brand image, positioning and message to market across the region.
• Manage and develop portfolio strategy and pricing strategies.
• Oversees market research and analysis for business decision-making and marketing claims.
• Grow brand equity and drive sales growth for both online and offline channels.
• Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Team management.
• Responsible for budgetary compliance.

Requirements:

• Bachelor's degree in Business, Marketing or a related field.
• Minimum 8 years of Marketing experience within FMCG or relevant space.
• Successful track record in brand building, developing and executing marketing projects for brand portfolio.
• Proven ability to lead and influence cross-functional teams, internal and external stakeholders.
• Comprehensive understanding of company's business strategies and industry trends.
• Strong analytical skills and commercial acumen.
• Excellent interpersonal and presentation skills to communicate confidently and effectively.
• Creative mindset and able to think out-of-box.
• Leadership quality and able to be hands-on.
• Travelling is required.

Who Are We?

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.