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Director of Admissions and Marketing (to be based in Vietnam)

Salary undisclosed

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Our client is a visionary and strategic Director of Admissions and Marketing to join the founding leadership team of a new international school in Vietnam. This is a rare opportunity to shape the identity, story, and student body of a pioneering institution from the ground up. If you’re passionate about education, brand-building, and community engagement, we’d love to hear from you.

Responsibilities:

  • Lead the development and execution of comprehensive admissions and marketing strategies aligned with the school’s vision and values
  • Build and manage a high-performing team across admissions, communications, and marketing functions
  • Drive student recruitment through innovative campaigns, partnerships, and events—locally and internationally
  • Create a compelling brand narrative and oversee digital, print, and social media presence
  • Collaborate with school leadership to ensure exceptional family experiences from enquiry to enrolment
  • Analyze market trends, enrollment data, and campaign performance to inform decision-making

Requirements:

  • Proven experience in admissions, marketing, or communications—ideally within the international education sector
  • Proven leadership skills with the ability to build teams, systems, and strategies from scratch
  • Strong intercultural communication and relationship-building abilities
  • A results-driven mindset and data-informed decision-making approach
  • Fluent in English; Vietnamese language skills are a plus
  • Bachelor’s degree required; Master’s in Education, Marketing, or Business is an advantage

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Singapore Employment Agency License No: 16S8069

Consultant Registration No: R1109150

By submitting an application and sharing your personal information with us, you consent to such information being collected, held, used, and disclosed in accordance with our Privacy Policy: https://www.wilsonhr.com/privacy-policy.

Our client is a visionary and strategic Director of Admissions and Marketing to join the founding leadership team of a new international school in Vietnam. This is a rare opportunity to shape the identity, story, and student body of a pioneering institution from the ground up. If you’re passionate about education, brand-building, and community engagement, we’d love to hear from you.

Responsibilities:

  • Lead the development and execution of comprehensive admissions and marketing strategies aligned with the school’s vision and values
  • Build and manage a high-performing team across admissions, communications, and marketing functions
  • Drive student recruitment through innovative campaigns, partnerships, and events—locally and internationally
  • Create a compelling brand narrative and oversee digital, print, and social media presence
  • Collaborate with school leadership to ensure exceptional family experiences from enquiry to enrolment
  • Analyze market trends, enrollment data, and campaign performance to inform decision-making

Requirements:

  • Proven experience in admissions, marketing, or communications—ideally within the international education sector
  • Proven leadership skills with the ability to build teams, systems, and strategies from scratch
  • Strong intercultural communication and relationship-building abilities
  • A results-driven mindset and data-informed decision-making approach
  • Fluent in English; Vietnamese language skills are a plus
  • Bachelor’s degree required; Master’s in Education, Marketing, or Business is an advantage

__

Singapore Employment Agency License No: 16S8069

Consultant Registration No: R1109150

By submitting an application and sharing your personal information with us, you consent to such information being collected, held, used, and disclosed in accordance with our Privacy Policy: https://www.wilsonhr.com/privacy-policy.