Checking job availability...
Original
Simplified
Job Title: Chief Marketing Officer
Reports To: CEO
Position Overview:
The CMO will be responsible for driving our marketing strategy, increasing market share, and establishing the company as a leader in the OOH advertising sector. The ideal candidate will have a strong understanding of the intersection between technology, media, and advertising. This executive will be a key partner to the CEO and leadership team, ensuring that marketing efforts are aligned with the company’s overall vision and growth objectives.
Key Responsibilities & Outcomes:
A. Develop & Implement Strategic Marketing Vision:
- Lead the creation and execution of a comprehensive marketing strategy for the OOH sector, including brand positioning, customer acquisition, and retention strategies.
- Outcome: Deliver a [X]% increase in brand awareness and achieve a [X]% growth in inbound leads from digital and traditional channels within the first 12 months.
B. Brand Growth & Differentiation in OOH Market:
- Position MW as a technology-driven leader in the OOH industry by strengthening brand awareness and ensuring a consistent and compelling brand message across all platforms.
- Outcome: Increase market share by [X]% within the first year and improve brand sentiment by [X]% through strategic messaging and campaigns.
C. Lead Digital and Programmatic OOH Strategy:
- Oversee the integration of digital and programmatic strategies to enhance targeting, analytics, and campaign effectiveness in OOH media.
- Outcome: Drive a [X]% increase in programmatic OOH ad revenue and improve targeting effectiveness by [X]% through data-driven strategies.
D. Customer & Market Insights:
- Lead market research initiatives to understand client needs, industry trends, and competitive landscape. Use insights to shape marketing tactics and strategies.
- Outcome: Provide actionable market insights that lead to a [X]% improvement in customer engagement and a [X]% increase in conversion rates.
E. Marketing Technology & Analytics:
- Implement advanced marketing technologies, including data analytics and AI-powered tools, to optimize marketing efforts and enhance campaign performance.
- Outcome: Increase marketing ROI by [X]% within the first 12 months through the integration of advanced marketing technologies and tools.
F. Leadership & Team Management:
- Lead and build a high-performance marketing team, including specialists in digital marketing, brand development, and data analytics.
- Outcome: Cultivate a culture of innovation and collaboration within the marketing team, achieving a [X]% improvement in employee satisfaction and retention.
G. Cross-Departmental Collaboration:
- Work closely with Product, Sales, and Tech teams to ensure marketing strategies align with the product roadmap and company objectives.
- Outcome: Achieve a [X]% increase in cross-functional collaboration and alignment, resulting in improved go-to-market strategies and product launches.
H. Budget & Resource Management:
- Develop and manage the marketing budget, ensuring resource allocation aligns with the company’s growth priorities.
- Outcome: Maintain marketing budget efficiency with [X]% of marketing activities driving positive ROI.
Key Competencies (Must Have):
- Strategic Marketing Leadership: Proven experience in developing and executing innovative marketing strategies, particularly in tech-driven or media-tech companies.
- Expertise in OOH Advertising: In-depth knowledge of the OOH advertising ecosystem, including digital, programmatic, and traditional media.
- Data-Driven Decision Making: Strong analytical skills and experience using data to optimize marketing campaigns and performance.
- Technology Integration in Marketing: Understanding of marketing technologies, including programmatic advertising, digital signage, and AI-driven analytics tools.
- Customer-Centric: Ability to understand customer needs and develop targeted strategies to drive both acquisition and retention.
- Brand Development: Experience in building and scaling a tech or media brand in a competitive, rapidly-evolving market.
- Team Leadership: Proven ability to lead, motivate, and develop a marketing team focused on achieving measurable outcomes.
- Excellent Communication Skills: Ability to clearly communicate marketing strategies to stakeholders at all levels, including the executive team and external partners.
Good to Have:
- Tech-Savvy: Familiarity with emerging trends in media-tech, such as augmented reality (AR) and virtual reality (VR) in OOH advertising.
- Programmatic Expertise: Deep knowledge of programmatic advertising platforms and technologies, especially in OOH.
- Industry Experience: Experience in the media, tech, or advertising sectors is preferred, with specific expertise in OOH advertising or digital signage.
- Global Marketing Experience: Experience managing global marketing strategies across different regions and markets.
- Crisis Management: Ability to quickly adapt marketing strategies in response to unexpected changes in market conditions or company direction.
- Advanced Analytics Tools: Experience with analytics platforms
Job Title: Chief Marketing Officer
Reports To: CEO
Position Overview:
The CMO will be responsible for driving our marketing strategy, increasing market share, and establishing the company as a leader in the OOH advertising sector. The ideal candidate will have a strong understanding of the intersection between technology, media, and advertising. This executive will be a key partner to the CEO and leadership team, ensuring that marketing efforts are aligned with the company’s overall vision and growth objectives.
Key Responsibilities & Outcomes:
A. Develop & Implement Strategic Marketing Vision:
- Lead the creation and execution of a comprehensive marketing strategy for the OOH sector, including brand positioning, customer acquisition, and retention strategies.
- Outcome: Deliver a [X]% increase in brand awareness and achieve a [X]% growth in inbound leads from digital and traditional channels within the first 12 months.
B. Brand Growth & Differentiation in OOH Market:
- Position MW as a technology-driven leader in the OOH industry by strengthening brand awareness and ensuring a consistent and compelling brand message across all platforms.
- Outcome: Increase market share by [X]% within the first year and improve brand sentiment by [X]% through strategic messaging and campaigns.
C. Lead Digital and Programmatic OOH Strategy:
- Oversee the integration of digital and programmatic strategies to enhance targeting, analytics, and campaign effectiveness in OOH media.
- Outcome: Drive a [X]% increase in programmatic OOH ad revenue and improve targeting effectiveness by [X]% through data-driven strategies.
D. Customer & Market Insights:
- Lead market research initiatives to understand client needs, industry trends, and competitive landscape. Use insights to shape marketing tactics and strategies.
- Outcome: Provide actionable market insights that lead to a [X]% improvement in customer engagement and a [X]% increase in conversion rates.
E. Marketing Technology & Analytics:
- Implement advanced marketing technologies, including data analytics and AI-powered tools, to optimize marketing efforts and enhance campaign performance.
- Outcome: Increase marketing ROI by [X]% within the first 12 months through the integration of advanced marketing technologies and tools.
F. Leadership & Team Management:
- Lead and build a high-performance marketing team, including specialists in digital marketing, brand development, and data analytics.
- Outcome: Cultivate a culture of innovation and collaboration within the marketing team, achieving a [X]% improvement in employee satisfaction and retention.
G. Cross-Departmental Collaboration:
- Work closely with Product, Sales, and Tech teams to ensure marketing strategies align with the product roadmap and company objectives.
- Outcome: Achieve a [X]% increase in cross-functional collaboration and alignment, resulting in improved go-to-market strategies and product launches.
H. Budget & Resource Management:
- Develop and manage the marketing budget, ensuring resource allocation aligns with the company’s growth priorities.
- Outcome: Maintain marketing budget efficiency with [X]% of marketing activities driving positive ROI.
Key Competencies (Must Have):
- Strategic Marketing Leadership: Proven experience in developing and executing innovative marketing strategies, particularly in tech-driven or media-tech companies.
- Expertise in OOH Advertising: In-depth knowledge of the OOH advertising ecosystem, including digital, programmatic, and traditional media.
- Data-Driven Decision Making: Strong analytical skills and experience using data to optimize marketing campaigns and performance.
- Technology Integration in Marketing: Understanding of marketing technologies, including programmatic advertising, digital signage, and AI-driven analytics tools.
- Customer-Centric: Ability to understand customer needs and develop targeted strategies to drive both acquisition and retention.
- Brand Development: Experience in building and scaling a tech or media brand in a competitive, rapidly-evolving market.
- Team Leadership: Proven ability to lead, motivate, and develop a marketing team focused on achieving measurable outcomes.
- Excellent Communication Skills: Ability to clearly communicate marketing strategies to stakeholders at all levels, including the executive team and external partners.
Good to Have:
- Tech-Savvy: Familiarity with emerging trends in media-tech, such as augmented reality (AR) and virtual reality (VR) in OOH advertising.
- Programmatic Expertise: Deep knowledge of programmatic advertising platforms and technologies, especially in OOH.
- Industry Experience: Experience in the media, tech, or advertising sectors is preferred, with specific expertise in OOH advertising or digital signage.
- Global Marketing Experience: Experience managing global marketing strategies across different regions and markets.
- Crisis Management: Ability to quickly adapt marketing strategies in response to unexpected changes in market conditions or company direction.
- Advanced Analytics Tools: Experience with analytics platforms