Digital Marketing and Communications Manager, H3S (SEA)

A. Overall Purpose of the job

The Digital Marketing and Communications Manager, H3S, SEA is responsible to,

• develop and drive all marketing and communications activities that are critical in supporting International SOS sales engagement, leads generation and conversion. Main responsibilities are to drive all leads generation and client engagement initiatives for the SEA H3S market as well as increase brand awareness and communicate the company's value proposition through various platforms.
• support the commercial and craft the marketing strategies for SEA H3S to profitably grow the sales of these digital solutions in SEA as part of bundled Workforce Resilience Solutions.
• support SEA sales & marketing team as a Digital Solutions Adviser to drive H3S business retention, business extension and new business acquisition of the suite of digital solutions in addition to support the renewal of existing accounts.
• The role involves coordinating between H3S teams, sales, clients, and travel security experts, while ensuring project feasibility, presenting products, and contributing to pricing.
• Build relationships with account management, business development, and subject matter experts to support client growth, retention, and training on H3S products. Drive product strategy by addressing customer pain points and validating technical feasibility during the presales phase.

Incumbent will be part of H3S Sublocation and is required to ensure alignment of International SOS Group Marketing activities, campaigns and/or direction within the SEA market.

B. Key Responsibilities

a. Digital Marketing and Automation

• Develop and execute lead generation, utilization and brand awareness digital campaigns using Eloqua and Salesforce.com; setup and execute tactical tasks associated with customized landing pages, email campaigns and lead scoring rules.
• Perform A/B testing on all elements of marketing mix (lists, e-mail templates, landing pages, offers etc. and continuously improve campaign effectiveness.
• Assist in crisis communications and client engagement activities, e.g., events and/or webinars.
• Continually monitor, analyze, and tune campaigns to maximize ROI.
• Develop tools and reports to track progress on marketing activities as per Marketing Plans.

b. Database Management

• Assist with the integration of the marketing database with Salesforce.com.
• Monitor and manage sync issues between Eloqua and Salesforce.com.
• Perform regular checks on the database to review database engagement and unsubscribe rates.
• Make and implement recommendations on how to maximize engagement and minimise unsubscribes.
• Implement database segmentation to allow for targeted marketing campaigns to targeted industries, market segment and verticals using dynamic content.
• Develop and execute database engagement campaigns

c. Sales Engagement and Lead Generation

• Develop and roll out sales engagement activities and/or programmes to support Sales team in achieving its sales engagement objectives and generate quality leads.
• Plan and drive Product Marketing campaigns to support existing and/or new product, including digital solutions to achieve sales revenue.
• Plan and execute external client events / conferences to increase brand awareness and communicate the company's value proposition.
• Liaise with Clients, jointly with Sales team, to provide support in marketing-related activities (if need be and whenever applicable)
• Support the SEA sales & marketing agenda in developing and-driving relationship and referral activities with potential partners (i.e., Travel Management Companies, Broker etc).
• Build relationships with relevant external associations (e.g., such as the SEA Country’s Chambers of Commerce, Business Federation etc).
• Execute the SEA commercial strategy on Workforce Resilience Solutions to drive account penetration and growth in targeted strategic verticals, consistent with the Group's strategic growth plan.
• Ensure that the sales teams have appropriate sales tools; training; and promotional support for products and solutions to expand business and drive utilization in the SEA markets.
• Maintain a library of sales materials for the products

d. Marketing Communications

• Develop and maintain appropriate sales collaterals, tools, and materials, in alignment with Group Marketing guidelines, to support Sales teams in the articulation of International SOS value proposition to prospects and/existing clients.
• Plan, manage and execute Singapore related media strategies and activities (includes the development of press releases and media scripts whenever applicable) and act as the focal person with designated Media and appointed PR agency.
• Liaise with Group Marketing team to ensure alignment of Media and PR agenda.
• Plan and strategize Media related events / activities to drive awareness and build brand value for the company.
• Responsible for all internal H3S communications for SEA countries.

e. Competitive Intelligence & Client Satisfaction

• Liaise with relevant country and / or regional stakeholders in validating / gathering of competitors' information and updating the details within the designated database.
• Conduct regular competitor analysis and further refine the company's marketing plan/strategy and sales communication tools
• Lead, develop and execute client satisfaction surveys (whenever required)

f. Digital Solutions Adviser

• To be an expert in the understanding of the digital solutions.
• To ensure the correct positioning of the digital solutions, jointly with other subject matter experts.
• To actively participate in the analysis of competitors, current trends and new technologies; and to give recommendations to improve the services products and services.
• In addition, key to the role will be the ability to work closely with the product management team by providing client and market insights to help the H3S Product Team build new products and enhancements that enable us to create value to clients and competitive advantage (Demand management process)
• To work with clients & industry experts to solicit feedback on our digital solutions products and to ensure we maintain our role as industry leaders by inputting into the product management & development process. The ability to understand and identify potential risks from competitors or trends within the region and provide feedback to upper management and the product team.
• To maintain a deep knowledge of the whole of the services offered by International SOS and its competitors.
• To develop knowledge and to build relationships with account management, business development, client services, marketing and peer subject matter experts (medical & security) to collaborate on and help execute strategy in support of client growth and retention efforts, and ensure proper knowledge and training for the local teams on our digital products.
• Travel to be expected for client-facing meetings mainly within the assigned geography within the SEA.
• Collaborating with the account management and business development teams to execute the new business and retention strategies.
• Work and collaborate with account management, business development and marketing to participate in local events, conferences and client facing webinars. Participate and lead assessing market opportunities including client surveys and feedback sessions to assist the product and leadership teams to determine product enhancements, development (new) and direction.

C. Key Requirement & Responsibilities

Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)

• The successful candidate will be a self-starter who is able to work with minimal supervision.
• Digital Marketing experience is must. E.g. Eloqua or similar marketing automation system and Salesforce.com or similar CRM to capture, track and report on leads and sales opportunities.
• Experience and ideally in the deployment and implementation of mobile solutions arid online/web solutions in a 820, Multi-National Companies, e-Commerce environment.
• Graphic design skills and experience with Canva, Adobe Creative Suite (InDesign, Illustrator and Photoshop) preferred Excellent computer skills including advanced knowledge of MS Office (Word, PowerPoint, and advanced Excel).
• Proven record to support and provide feedback on mobile platforms, web and User experience in design, graphics, layout, and transition is an advantage.
• Experience in the deployment of product marketing to support rollout of new products and/large scale programme is preferred.

Required Competencies

• Possess a unique blend of business and technical savvy; a big-picture vision, and drive to make that vision a reality Ability to understand and communicate brand, product positioning, market trends, partner ecosystems and competitive strategies.
• Creative, strong interpersonal and (spoken & written) communication skills. Ability to communicate with diverse groups and influence change throughout organization.
• Strong problem solving, analytical and project management skills.
• Experience of working within a matrix organisation an advantage.
• Ability to collaborate and work cohesively with different internal and external stakeholders
• Detail oriented, quality conscious, enjoys multitasking; is innovative and enjoys balancing competing priorities
• Possess service-oriented mindset and must be a team player
• Results-oriented and adaptable approach with a "can-do" attitude.
• Passion for continuous improvement and innovation

Required Work Experience

• At least 5 years working experience in a Product Marketing or Marketing Communications role within a Business to Business (B2B) environment.

Required Qualifications

• Bachelor's degree, MBA preferred.
• Proficient with administrative software tools (MS Word, Excel, PowerPoint, Webex, Teams)

Required Languages

• English, preferably to be able to communicate in Mandarin.
• Other languages are also highly desirable.

Travel / Rotation Requirements

Minimum

A. Overall Purpose of the job

The Digital Marketing and Communications Manager, H3S, SEA is responsible to,

• develop and drive all marketing and communications activities that are critical in supporting International SOS sales engagement, leads generation and conversion. Main responsibilities are to drive all leads generation and client engagement initiatives for the SEA H3S market as well as increase brand awareness and communicate the company's value proposition through various platforms.
• support the commercial and craft the marketing strategies for SEA H3S to profitably grow the sales of these digital solutions in SEA as part of bundled Workforce Resilience Solutions.
• support SEA sales & marketing team as a Digital Solutions Adviser to drive H3S business retention, business extension and new business acquisition of the suite of digital solutions in addition to support the renewal of existing accounts.
• The role involves coordinating between H3S teams, sales, clients, and travel security experts, while ensuring project feasibility, presenting products, and contributing to pricing.
• Build relationships with account management, business development, and subject matter experts to support client growth, retention, and training on H3S products. Drive product strategy by addressing customer pain points and validating technical feasibility during the presales phase.

Incumbent will be part of H3S Sublocation and is required to ensure alignment of International SOS Group Marketing activities, campaigns and/or direction within the SEA market.

B. Key Responsibilities

a. Digital Marketing and Automation

• Develop and execute lead generation, utilization and brand awareness digital campaigns using Eloqua and Salesforce.com; setup and execute tactical tasks associated with customized landing pages, email campaigns and lead scoring rules.
• Perform A/B testing on all elements of marketing mix (lists, e-mail templates, landing pages, offers etc. and continuously improve campaign effectiveness.
• Assist in crisis communications and client engagement activities, e.g., events and/or webinars.
• Continually monitor, analyze, and tune campaigns to maximize ROI.
• Develop tools and reports to track progress on marketing activities as per Marketing Plans.

b. Database Management

• Assist with the integration of the marketing database with Salesforce.com.
• Monitor and manage sync issues between Eloqua and Salesforce.com.
• Perform regular checks on the database to review database engagement and unsubscribe rates.
• Make and implement recommendations on how to maximize engagement and minimise unsubscribes.
• Implement database segmentation to allow for targeted marketing campaigns to targeted industries, market segment and verticals using dynamic content.
• Develop and execute database engagement campaigns

c. Sales Engagement and Lead Generation

• Develop and roll out sales engagement activities and/or programmes to support Sales team in achieving its sales engagement objectives and generate quality leads.
• Plan and drive Product Marketing campaigns to support existing and/or new product, including digital solutions to achieve sales revenue.
• Plan and execute external client events / conferences to increase brand awareness and communicate the company's value proposition.
• Liaise with Clients, jointly with Sales team, to provide support in marketing-related activities (if need be and whenever applicable)
• Support the SEA sales & marketing agenda in developing and-driving relationship and referral activities with potential partners (i.e., Travel Management Companies, Broker etc).
• Build relationships with relevant external associations (e.g., such as the SEA Country’s Chambers of Commerce, Business Federation etc).
• Execute the SEA commercial strategy on Workforce Resilience Solutions to drive account penetration and growth in targeted strategic verticals, consistent with the Group's strategic growth plan.
• Ensure that the sales teams have appropriate sales tools; training; and promotional support for products and solutions to expand business and drive utilization in the SEA markets.
• Maintain a library of sales materials for the products

d. Marketing Communications

• Develop and maintain appropriate sales collaterals, tools, and materials, in alignment with Group Marketing guidelines, to support Sales teams in the articulation of International SOS value proposition to prospects and/existing clients.
• Plan, manage and execute Singapore related media strategies and activities (includes the development of press releases and media scripts whenever applicable) and act as the focal person with designated Media and appointed PR agency.
• Liaise with Group Marketing team to ensure alignment of Media and PR agenda.
• Plan and strategize Media related events / activities to drive awareness and build brand value for the company.
• Responsible for all internal H3S communications for SEA countries.

e. Competitive Intelligence & Client Satisfaction

• Liaise with relevant country and / or regional stakeholders in validating / gathering of competitors' information and updating the details within the designated database.
• Conduct regular competitor analysis and further refine the company's marketing plan/strategy and sales communication tools
• Lead, develop and execute client satisfaction surveys (whenever required)

f. Digital Solutions Adviser

• To be an expert in the understanding of the digital solutions.
• To ensure the correct positioning of the digital solutions, jointly with other subject matter experts.
• To actively participate in the analysis of competitors, current trends and new technologies; and to give recommendations to improve the services products and services.
• In addition, key to the role will be the ability to work closely with the product management team by providing client and market insights to help the H3S Product Team build new products and enhancements that enable us to create value to clients and competitive advantage (Demand management process)
• To work with clients & industry experts to solicit feedback on our digital solutions products and to ensure we maintain our role as industry leaders by inputting into the product management & development process. The ability to understand and identify potential risks from competitors or trends within the region and provide feedback to upper management and the product team.
• To maintain a deep knowledge of the whole of the services offered by International SOS and its competitors.
• To develop knowledge and to build relationships with account management, business development, client services, marketing and peer subject matter experts (medical & security) to collaborate on and help execute strategy in support of client growth and retention efforts, and ensure proper knowledge and training for the local teams on our digital products.
• Travel to be expected for client-facing meetings mainly within the assigned geography within the SEA.
• Collaborating with the account management and business development teams to execute the new business and retention strategies.
• Work and collaborate with account management, business development and marketing to participate in local events, conferences and client facing webinars. Participate and lead assessing market opportunities including client surveys and feedback sessions to assist the product and leadership teams to determine product enhancements, development (new) and direction.

C. Key Requirement & Responsibilities

Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)

• The successful candidate will be a self-starter who is able to work with minimal supervision.
• Digital Marketing experience is must. E.g. Eloqua or similar marketing automation system and Salesforce.com or similar CRM to capture, track and report on leads and sales opportunities.
• Experience and ideally in the deployment and implementation of mobile solutions arid online/web solutions in a 820, Multi-National Companies, e-Commerce environment.
• Graphic design skills and experience with Canva, Adobe Creative Suite (InDesign, Illustrator and Photoshop) preferred Excellent computer skills including advanced knowledge of MS Office (Word, PowerPoint, and advanced Excel).
• Proven record to support and provide feedback on mobile platforms, web and User experience in design, graphics, layout, and transition is an advantage.
• Experience in the deployment of product marketing to support rollout of new products and/large scale programme is preferred.

Required Competencies

• Possess a unique blend of business and technical savvy; a big-picture vision, and drive to make that vision a reality Ability to understand and communicate brand, product positioning, market trends, partner ecosystems and competitive strategies.
• Creative, strong interpersonal and (spoken & written) communication skills. Ability to communicate with diverse groups and influence change throughout organization.
• Strong problem solving, analytical and project management skills.
• Experience of working within a matrix organisation an advantage.
• Ability to collaborate and work cohesively with different internal and external stakeholders
• Detail oriented, quality conscious, enjoys multitasking; is innovative and enjoys balancing competing priorities
• Possess service-oriented mindset and must be a team player
• Results-oriented and adaptable approach with a "can-do" attitude.
• Passion for continuous improvement and innovation

Required Work Experience

• At least 5 years working experience in a Product Marketing or Marketing Communications role within a Business to Business (B2B) environment.

Required Qualifications

• Bachelor's degree, MBA preferred.
• Proficient with administrative software tools (MS Word, Excel, PowerPoint, Webex, Teams)

Required Languages

• English, preferably to be able to communicate in Mandarin.
• Other languages are also highly desirable.

Travel / Rotation Requirements

Minimum