MARKETING MANAGER

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in the retail industry in Malaysia. The ideal candidate will have a strong understanding of the retail landscape, consumer behavior, and marketing strategies to drive brand awareness, customer engagement, and sales growth. This role requires a creative thinker with excellent leadership skills and a proven track record in retail marketing. Key Responsibilities: Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to achieve business objectives, including brand awareness, customer acquisition, and sales growth. Align marketing strategies with the company’s overall goals and retail trends in Malaysia. Brand Management: Oversee the development and maintenance of the brand identity across all retail channels. Ensure consistent messaging and branding across online and offline platforms. Campaign Management: Plan and execute multi-channel marketing campaigns, including digital, social media, email, in-store promotions, and events. Monitor and analyze campaign performance, making data-driven adjustments to optimize results. Customer Engagement: Develop strategies to enhance customer loyalty and retention through personalized marketing initiatives. Utilize customer insights and data analytics to improve targeting and segmentation. Digital Marketing: Oversee the company’s digital presence, including website, social media, and e-commerce platforms. Collaborate with the digital team to drive online traffic, conversions, and engagement. Market Research and Analysis: Conduct market research to identify trends, consumer preferences, and competitor activities. Use insights to inform marketing strategies and product positioning. Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources. Track and report on marketing expenditures and ROI. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment. Coordinate with cross-functional teams, including sales, merchandising, and operations. Vendor and Agency Management: Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables. Negotiate contracts and oversee the execution of marketing projects. Compliance and Reporting: Ensure all marketing activities comply with local regulations and industry standards. Prepare regular reports on marketing performance and present to senior management.