Senior Manager, Marketing Communications

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited ( CLI ) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2024, CLI had S$136 billion of assets under management, as well as S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.

Job Description

Key Accountabilities

• Conceptualize, plan, implement and monitor various marketing and communication activities to support the generation of revenue as well as development of a strong position for the mall in the industry.
• Ensure that all income channels are implemented, continuously monitored and reviewed to maximize income as well as to develop new income channels.
• Ensure the successful lease out of the mall’s promotional or exhibition spaces, advertising panels, push carts and kiosks for revenues and in accordance with the standard SOPs.
• Control the expenses for the department in accordance with the operating needs.
• Prepare the annual budget which includes the forecast that may be requested by the Management.
• Plan and direct a variety of marketing, promotion and thematic events which include creative concept and design ideas to enhance the shoppers’ traffic to the mall.
• Establish rapport with tenants to ensure good communications and develop opportunities for beneficial collaboration between mall and tenants.
• Ensure that the mall Website and Social Media applications such as Facebook, Instagram, etc. are well managed and up to date.
• Work closely with the Group Marcom and provide support in various group initiatives, mall integrated events and loyalty programmes.
  
  

Requirements

• Bachelor’s Degree in Advertising / Media, Art Design, Creative Multimedia, Mass Communications or equivalent;
• Minimum of 8 years’ relevant working experience with 3 years at the managerial position in a similar capacity;
• Possess interest and passion in shopping mall business. Previous exposures in shopping complex, retail environment or hospitality industry would be an added advantage.
• Creative, dynamic and resourceful with good media and relevant promotional partners’ contacts.
• Good knowledge of advertising, public relations, media, corporate branding or graphic design would be an added advantage.
• A proven ability to work at both strategic and tactical level; not afraid to get into details and execute work as needed ( e.g. write the brief, execute campaigns down to tiniest details ).
• Location : 3 Damansara, Petaling Jaya
  
  

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes
  
  

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited ( CLI ) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2024, CLI had S$136 billion of assets under management, as well as S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.

Job Description

Key Accountabilities

• Conceptualize, plan, implement and monitor various marketing and communication activities to support the generation of revenue as well as development of a strong position for the mall in the industry.
• Ensure that all income channels are implemented, continuously monitored and reviewed to maximize income as well as to develop new income channels.
• Ensure the successful lease out of the mall’s promotional or exhibition spaces, advertising panels, push carts and kiosks for revenues and in accordance with the standard SOPs.
• Control the expenses for the department in accordance with the operating needs.
• Prepare the annual budget which includes the forecast that may be requested by the Management.
• Plan and direct a variety of marketing, promotion and thematic events which include creative concept and design ideas to enhance the shoppers’ traffic to the mall.
• Establish rapport with tenants to ensure good communications and develop opportunities for beneficial collaboration between mall and tenants.
• Ensure that the mall Website and Social Media applications such as Facebook, Instagram, etc. are well managed and up to date.
• Work closely with the Group Marcom and provide support in various group initiatives, mall integrated events and loyalty programmes.
  
  

Requirements

• Bachelor’s Degree in Advertising / Media, Art Design, Creative Multimedia, Mass Communications or equivalent;
• Minimum of 8 years’ relevant working experience with 3 years at the managerial position in a similar capacity;
• Possess interest and passion in shopping mall business. Previous exposures in shopping complex, retail environment or hospitality industry would be an added advantage.
• Creative, dynamic and resourceful with good media and relevant promotional partners’ contacts.
• Good knowledge of advertising, public relations, media, corporate branding or graphic design would be an added advantage.
• A proven ability to work at both strategic and tactical level; not afraid to get into details and execute work as needed ( e.g. write the brief, execute campaigns down to tiniest details ).
• Location : 3 Damansara, Petaling Jaya
  
  

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes
  
  

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.