Marketing Communications Manager
Develop marketing strategies
- Develop market research plans and review research findings to support the development of marketing strategies and plans
- Review potential target markets for market segmentation
- Propose marketing channels to reach target customers and market segments
- Develop strategies to utilise website, and digital and social media platforms for marketing and public relations and to increase e-commerce traffic and brand's presence
- Formulate data-driven commercial insights to support the development of marketing plans
- Liaise with key stakeholders to develop marketing strategies and plans
Manage marketing campaigns and events
- Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms
- Develop marketing campaign plans that are aligned with brand and marketing strategies
- Manage execution of marketing campaigns and media-related activities and events
- Develop measures to enhance customer experience across digital and social media platforms and customer touch points
- Develop measures to improve future marketing campaigns based on identified areas of improvement
- Manage performance of vendors and creative agencies to ensure product and/or service delivery
This is a pre-opening position.
Job Types: Full-time, Permanent
Pay: From RM6,000.00 per month
Benefits:
- Additional leave
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Ayer Itam: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marcom: 4 years (Required)
Work Location: In person