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Marketing Communications Manager

  • Full Time, onsite
  • HARRIS Hotel & Conventions Sunshine Penang
  • Ayer Itam, Malaysia
RM 6,000 - RM 6,000 / month

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Develop marketing strategies
- Develop market research plans and review research findings to support the development of marketing strategies and plans
- Review potential target markets for market segmentation
- Propose marketing channels to reach target customers and market segments
- Develop strategies to utilise website, and digital and social media platforms for marketing and public relations and to increase e-commerce traffic and brand's presence
- Formulate data-driven commercial insights to support the development of marketing plans
- Liaise with key stakeholders to develop marketing strategies and plans

Manage marketing campaigns and events
- Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms
- Develop marketing campaign plans that are aligned with brand and marketing strategies
- Manage execution of marketing campaigns and media-related activities and events
- Develop measures to enhance customer experience across digital and social media platforms and customer touch points
- Develop measures to improve future marketing campaigns based on identified areas of improvement
- Manage performance of vendors and creative agencies to ensure product and/or service delivery

This is a pre-opening position.

Job Types: Full-time, Permanent

Pay: From RM6,000.00 per month

Benefits:

  • Additional leave
  • Free parking
  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Parental leave
  • Professional development

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Ayer Itam: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marcom: 4 years (Required)

Work Location: In person