Head of Brand
Job Title: Head of Brand – Brand Building
Location: Malaysia
Job Summary
The Head of Brand is responsible for driving the strategic direction and growth of the brand(s) under your care. You will lead the end-to-end brand building journey from insight generation to execution, ensuring alignment across product development, marketing, and commercial teams. This role is highly collaborative, cross-functional, and performance-driven.
Key Responsibilities
1. Strategic Brand Leadership
- Own and lead the annual brand strategy and marketing calendar, setting ambitious yet achievable goals in line with business priorities.
- Translate consumer insights and market data into actionable brand strategies, storytelling platforms, and campaign narratives.
- Drive brand equity, market share, and consumer engagement through effective positioning and innovation.
2. Innovation & Product Development
- Lead cross-functional collaboration on New Product Development (NPD), from ideation to market launch.
- Champion a consumer-first approach by working with Consumer & Market Insights (CMI) and Product Acceleration Squad to guide innovation.
3. Cross-Functional Collaboration & Activation
- Partner closely with Digital Transformation, Media, PR, Channel Marketing Management (CMM), and Market Development to ensure 360 brand presence.
- Ensure flawless campaign execution and brand activations across online and offline channels.
- Monitor brand performance and optimize plans based on real-time insights and analytics.
4. Team & Stakeholder Leadership
- Lead, mentor, and inspire a team of brand executives and assistants.
- Present plans and results to key internal stakeholders and senior leadership.
- Align with commercial, sales, and trade teams to ensure strategic consistency and commercial viability.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Minimum 8 years of experience in brand management or marketing, preferably in beauty, FMCG, or lifestyle industries.
- Proven track record of leading brand campaigns and launching successful products.
- Strong strategic thinking, leadership, and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Passionate about brands, creativity, and consumer behavior.
- Proficiency in digital marketing tools, market analytics, and project management.
Job Title: Head of Brand – Brand Building
Location: Malaysia
Job Summary
The Head of Brand is responsible for driving the strategic direction and growth of the brand(s) under your care. You will lead the end-to-end brand building journey from insight generation to execution, ensuring alignment across product development, marketing, and commercial teams. This role is highly collaborative, cross-functional, and performance-driven.
Key Responsibilities
1. Strategic Brand Leadership
- Own and lead the annual brand strategy and marketing calendar, setting ambitious yet achievable goals in line with business priorities.
- Translate consumer insights and market data into actionable brand strategies, storytelling platforms, and campaign narratives.
- Drive brand equity, market share, and consumer engagement through effective positioning and innovation.
2. Innovation & Product Development
- Lead cross-functional collaboration on New Product Development (NPD), from ideation to market launch.
- Champion a consumer-first approach by working with Consumer & Market Insights (CMI) and Product Acceleration Squad to guide innovation.
3. Cross-Functional Collaboration & Activation
- Partner closely with Digital Transformation, Media, PR, Channel Marketing Management (CMM), and Market Development to ensure 360° brand presence.
- Ensure flawless campaign execution and brand activations across online and offline channels.
- Monitor brand performance and optimize plans based on real-time insights and analytics.
4. Team & Stakeholder Leadership
- Lead, mentor, and inspire a team of brand executives and assistants.
- Present plans and results to key internal stakeholders and senior leadership.
- Align with commercial, sales, and trade teams to ensure strategic consistency and commercial viability.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Minimum 8 years of experience in brand management or marketing, preferably in beauty, FMCG, or lifestyle industries.
- Proven track record of leading brand campaigns and launching successful products.
- Strong strategic thinking, leadership, and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Passionate about brands, creativity, and consumer behavior.
- Proficiency in digital marketing tools, market analytics, and project management.