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Marketing Lead

RM 10,000 - RM 15,000 / month

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Strategic Planning:

Develop and execute comprehensive marketing plans aligned with overall business objectives, including target audience identification, positioning, and differentiation.

Campaign Development:

Design and launch marketing campaigns across multiple channels like digital advertising, social media, content marketing, email marketing, and public relations to generate leads and drive sales.

Brand Management:

Oversee brand identity and messaging to ensure consistency across all marketing materials, maintaining a strong brand image.

Market Research:

Conduct market analysis to identify trends, competitor insights, and customer needs to inform marketing strategies.

Budget Management:

Allocate marketing budget effectively across different campaigns and channels, tracking ROI and optimizing spending.

Team Leadership:

Manage and mentor a team of marketing professionals, including content creators, designers, and digital marketers.

Performance Monitoring:

Track key marketing metrics like website traffic, lead generation, conversion rates, and customer acquisition cost to measure campaign success.

Customer Engagement:

Develop strategies to foster customer loyalty and engagement through targeted communications and customer relationship management.

Data Analysis:

Utilize data analytics to gain insights into customer behavior and optimize marketing strategies based on data-driven decision making.

Experience in Banking Marketing

Strong analytical and problem-solving skills

Excellent communication and presentation skills

Creative thinking and strategic planning abilities

Proficiency in digital marketing tools and platforms

Understanding of market research methodologies

Budget management expertise

At least 5 years of experience in marketing roles, ideally with a proven track record of successful campaign execution

To be discuss on interview