
Marketing Lead
Strategic Planning:
Develop and execute comprehensive marketing plans aligned with overall business objectives, including target audience identification, positioning, and differentiation.
Campaign Development:
Design and launch marketing campaigns across multiple channels like digital advertising, social media, content marketing, email marketing, and public relations to generate leads and drive sales.
Brand Management:
Oversee brand identity and messaging to ensure consistency across all marketing materials, maintaining a strong brand image.
Market Research:
Conduct market analysis to identify trends, competitor insights, and customer needs to inform marketing strategies.
Budget Management:
Allocate marketing budget effectively across different campaigns and channels, tracking ROI and optimizing spending.
Team Leadership:
Manage and mentor a team of marketing professionals, including content creators, designers, and digital marketers.
Performance Monitoring:
Track key marketing metrics like website traffic, lead generation, conversion rates, and customer acquisition cost to measure campaign success.
Customer Engagement:
Develop strategies to foster customer loyalty and engagement through targeted communications and customer relationship management.
Data Analysis:
Utilize data analytics to gain insights into customer behavior and optimize marketing strategies based on data-driven decision making.
Experience in Banking Marketing
Strong analytical and problem-solving skills
Excellent communication and presentation skills
Creative thinking and strategic planning abilities
Proficiency in digital marketing tools and platforms
Understanding of market research methodologies
Budget management expertise
At least 5 years of experience in marketing roles, ideally with a proven track record of successful campaign execution
To be discuss on interview