SALES AND MARKETING EXECUTIVE

Position Overview The Marketing Executive for College is responsible for executing marketing strategies that promote the college’s programs, enhance its visibility, and increase student engagement. This position involves supporting the college’s recruitment efforts, managing social media presence, creating content for various platforms, and organizing events and campaigns that engage prospective students, current students, faculty, and alumni. Key Responsibilities Campaign Management and Execution: Assist in planning and executing marketing campaigns to increase brand awareness, student recruitment, and overall engagement with the college. Support the development of both digital and offline marketing initiatives, including email campaigns, advertisements, social media, and content creation. Monitor and report on the performance of marketing campaigns, providing recommendations for improvements. Content Creation and Copywriting: Write compelling content for the college’s website, blogs, newsletters, brochures, and social media platforms, ensuring it aligns with the college’s branding and mission. Collaborate with other departments to create content that highlights key programs, student success stories, events, and academic offerings. Produce engaging copy for email marketing campaigns, promotional materials, and press releases. Social Media Management: Manage and grow the college’s social media presence across platforms such as Instagram, Facebook, Twitter, and LinkedIn. Create and schedule regular posts, engage with followers, and track social media performance. Foster a sense of community by responding to inquiries, commenting on posts, and promoting student-led initiatives and events. Student Recruitment Marketing: Collaborate with the admissions team to create marketing materials and campaigns targeting prospective students, helping to highlight the benefits of attending the college. Organize and promote recruitment events such as open houses, webinars, virtual tours, and college fairs to engage potential students. Track and measure the effectiveness of recruitment efforts and adjust strategies based on performance data. Event Coordination: Support the planning and execution of events aimed at engaging students, prospective students, and the community (e.g., campus tours, orientations, alumni events). Help organize student engagement activities, career fairs, academic workshops, and other events that promote the college’s brand. Manage logistics for events, including invitations, materials, venue setup, and post-event follow-up. Market Research and Data Analysis: Conduct market research to identify trends in higher education, prospective student needs, and competitor activity. Analyze data from campaigns and surveys to evaluate the success of marketing initiatives and make data-driven decisions. Provide insights into student demographics, preferences, and behaviors to optimize marketing strategies. Brand and Reputation Management: Ensure all marketing materials reflect the college’s values and maintain consistent messaging across all platforms. Help build and maintain a positive brand image for the college within the community, through media relations, content creation, and public outreach. Coordinate with faculty, staff, and students to highlight academic achievements, student success stories, and innovative programs. Administrative Support: Assist with the management of the marketing budget, ensuring that resources are allocated effectively to support marketing goals. Maintain records of marketing activities, performance metrics, and campaign results. Collaborate with the Marketing Manager/Director to generate reports and track ROI for marketing efforts.