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Senior Executive, Trade Marketing

Salary undisclosed

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Objective

We’re looking for a dynamic and detail-oriented Trade Marketing team member to support the Head of Trade Marketing in executing our go-to-market strategies. This role plays a key part in ensuring smooth coordination across internal stakeholders, agencies, and channel partners, and will be heavily involved in campaign execution, in-store visibility, reporting, and trade support.

Position Responsiblities

Campaign Execution & Coordination

  • Assist in the rollout of trade marketing campaigns across Modern Trade, General Trade, and alternate channels.
  • Coordinate POSM (Point-of-Sale Materials) production, deployment, and tracking.
  • Support new product launches through sample distribution, merchandising kits, and channel-specific activation.
  • Liaise with Sales, Creative, and Procurement teams to ensure timely execution.

Trade Support & Visibility

  • Monitor and maintain planogram compliance and visibility standards in-store.
  • Coordinate with third-party merchandisers or field teams for audit, placement, and replenishment.
  • Support in organizing roadshows, sampling activations, and dealer engagement programs.

Reporting & Analysis

  • Compile and analyze trade campaign performance reports.
  • Track budget usage, campaign ROI, and provide insights to the Trade Marketing Head.
  • Maintain and update trade marketing calendars, campaign trackers, and promotional dashboards.

Administrative & Operational Support

  • Manage inventory of trade materials (e.g., POSM, premiums, kits).
  • Handle quotation sourcing, purchase requisitions, and documentation support.
  • Coordinate with vendors and agencies on deliverables and timelines.