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Social Media Analyst

RM 3,800 - RM 4,100 / month

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  • Analyze social media campaign performance using key metrics to evaluate effectiveness and identify actionable insights.
  • Leverage analytic tools such as Digimind, Emplifi/SocialBakers, Salesforce, and AnswerThePublic to optimize content and reporting accuracy.
  • Generate, manage, and present reports and dashboards to track KPIs, inform clients, and recommend improvements.
  • Liaise with clients to ensure timely delivery of reports, insights, and other performance-related deliverables.
  • Support research efforts for pitching and renewal proposals through insightful trend analysis, consumer behavior understanding, and platform audits.
  • Collaborate with strategy and creative teams to co-develop data-driven content strategies that align with overarching marketing goals.
  • Conduct competitor benchmarking to identify opportunities for differentiation and platform-specific growth.
  • Oversee and maintain social listening tools, including managing and cleaning data, campaign tracking, and tool user onboarding (e.g., Emplifi/Digimind/GWI 101).
  • Stay abreast of platform algorithm changes and emerging social media trends, translating them into proactive recommendations for clients and internal teams.

Lead ad-hoc crisis monitoring and reporting efforts and act as the point-of-contact (PIC) for all analytics and social media tools.