Apply on
Original
Simplified
This CRM Associate role presents a unique opportunity to grow, nurture and engage the ShopBack’s community & help deliver the most rewarding shopping experience. A curious, driven and technically able CRM expert will be a great fit for this team. You'll join the Malaysian based team supporting the Australian operations, working collaboratively with various stakeholders to plan and execute winning CRM strategies.
Your Adventure Ahead
Your Adventure Ahead
- Own the CRM marketing calendar execution - working closely with a wide range of stakeholders to ensure frequency & targeting is both optimised and within guidance
- Manage the execution of day-to-day CRM strategies and activities through channels including email, app push notifications and in app pop up
- Continuously monitor and analyse key performance metrics to optimise targeting, messaging, and creative
- Collaborate with business stakeholders (local marketing, sales, data) to ensure ambitious objectives and commitments are achieved
- Leverage customer data and insights to identify winning strategies in segmentation, personalisation, and conversion
- Improve CRM processes and efficiency to help the business scale its operations
- Bachelor degree in Marketing, Business, or relevant experience
- Minimum 1 to 2 years of experience in CRM strategy and execution. Having experience from e-commerce/tech industry in CRM would be an advantage
- Must have experience with CRM platforms (ie Braze, Hubspot, Oracle Responsys, or relevant platforms)
- Power user of Google Suite (ie Docs, Slides, Sheets) or equivalent (Excel/Powerpoint/Doc).
- Strong analytical skills to interpret and act on data insights
- Growth mindset with an appetite for continuous testing, learning, iterating
- Strong communication skills with ability to cascade feedback and suggest improvements to the wider team
- Ability to work efficiently with good time management
- Meticulous attention to details both in data and copy writing
- Able to respond quickly to changes on daily basis
- Self-driven, proactive with ability to take initiative to successfully implement tactics and strategy
- Strong sense of ownership with strong track record in execution
Similar Jobs