Advertising And Promotions Executive

Duties & Responsibilities

• Source and collaborate with external event organizers to introduce a variety of activities/workshops/programme that generate a consistent growth in traffic; (which would support/improve better tenants’ sales);
• Collaborate with tenants on their promotions;
• Lead event operations which include contract negotiations, vendors’ sourcing and selection, events communications and on-site coordination;
• Coordinate and drive the promotional open-space/casual leasing for potential revenue income;
• Assist to develop content for A&P collaterals, manage and update content for website, social media and digital platforms;
• Prepare publicity/promotion plans to create in-mall and public awareness for all events and activities;
• Media liaison / public relations duties related to the shopping mall
• Prepare annual & monthly budget and tracking of expenses.
• Coordinate between external parties and operations on pre-events, during events and post-events operations; (eg setting-up);
• Conduct post-event evaluations and report on outcomes;
• Foster good rapport and maintain on-going business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;
• Keep abreast of market and competitive trends to identify and develop innovative marketing campaigns.
• Any other duties as assigned by A&P Manager

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications or any related field.
• Minimum 3 - 4 years of relevant work experience, in Shopping Centre Management, Retail, Marketing or Event Management Environment.
• Candidate with experience in SHOPPING / RETAIL MALL or related industry is an added advantage
• Excellent communication, negotiation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Excellent written and verbal communication skills and proficiency in English, Bahasa Malaysia and Mandarin because will required to liaise with Mandarin-speaking clients.
• Creative mindset with the ability to generate fresh and compelling content ideas.
• Working Location: LSH 33